Crisis Communication and Reputation Management - Study guide

After completing the course, the student will be able to:
Identify and prioritize organization's key stakeholders
Identify and analyze the key factors and risks related to organization's reputation and brand
Develop crisis communication readiness as part of reputation management and prepare a crisis communication plan

No prerequisites Strategic Brand management is highly recommended. Also basic skills and competences of communication theory and practice, experience in using academic sources and understanding of stakeholder theory and definitions provide a good basis for the course.

Stakeholder theory: stakeholder prioritization and expectation management
Trust, credibility, reputation and brand
Reputation and risks
Assessment and monitoring of operating environments from crisis perspective
Assessment and development of crisis communication readiness
Crisis response strategies
Crisis management and leadership

The student can apply relevant theories to identifying stakeholders and reputational issues and risks. The student can evaluate organization's crisis communication readiness. The student knows how to prepare a crisis communication plan and identify different crisis response strategies. The reporting of written assignments largely follows Haaga-Helia's reporting guidelines.

In addition to acquiring the skills mentioned for grade 1, the student is able to prioritize stakeholders and their expectations in line with organisational priorities. The student is able to create and justify the crisis communication plan for an organization. The reporting of written assignments follows Haaga-Helia's reporting guidelines well.

In addition to acquiring the skills mentioned for grade 3, the student is able to create strategic crisis communication plan and excellently apply theoretical insights and frameworks to develop crisis communication readiness in an organisation. The reporting of written tasks follows Haaga-Helia's reporting guidelines excellently. The student has professional project like approach to learning and stays on schedule.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

Attendance to Course Kick Off or other agreed method of confirming the course participation is mandatory. Course has a short exam at the beginning of the course and successful completion of that is a prerequisite for continuing the course.

The course consists of 6 modules (date of the module in question in brackets)
1. Introduction
2. Stakeholder management
3. Issue prioritization
4. Expectation management
5. Crisis Response Strategies and media practices
6. Preparing and Planning and Crisis Leadership

+ Guest Lecture and Crisis Simulation

For each module there is an introductory lecture in Pasila followed by individual assignment / exam where student applies modular theme to their chosen organization / brand.

At the end of the course, a crisis simulation exercise will take place in case there are at least 12 participants.

Hanna Rajalahti

Learning materials are published during the course. In addition, students must independently search for information about their chosen organizations / industries and crisis cases.

Current cases and/or cases are discussed and analyzed and in assignments, students are encouraged to analyse cases relevant to own work / industry. Possibly guest lecturers/ visits.

Pasila Campus

No re-exam is available for the course.

The course grade is based on the points accrued from the exam and assignments returned by the final DL, according to the evaluation criteria. After this, possible supplementing or improving the grade takes place in accordance with the degree regulations.

Note! You will not receive feedback on assignments returned late and they will be evaluated according to the teachers' schedule. Repeated delays can also affect the course grade, because a grade of 5 requires that "The student stays on schedule."

English

Learning material is international

24.03.2025 - 16.05.2025

Note! Some small changes might take place and 1-2 assignments will be done during worskhops together Assignment 1 (Individual) Exam 0-10 points Assignment 2 (individual OR group) Stakeholder Analysis 0-10 points Assignment 3 (Individual) Issue Prioritization 0/15 points Assignment 4 (Individual) Expectational Gaps 0-10 points Assignment 5 (Individual) Crisis Response Strategies 0-15 points Assignment 6A (Individual) Crisis Communication Readiness 0-15 points OR Assignment 6B (Individual) Organisation's Trust and Credibility 0-15 points Assignment 7 A (Individual) Crisis Communications Plan 0-25 points OR Assignment 7 B Crisis Simulation + Reflection 0-25 points

02.01.2025 - 21.03.2025

See Lukkarikone.

EVENING
CONTACT
MACOME
EXCH

Detailed instructions and pre-requisites for RPL process will be shared in the course kick off.

As a principle, if students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Eeva Puhakainen, Mirka Sunimento

31 - 50

See assignments.

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