•   Crisis Communication and Reputation Management COM4HM107-3001 27.03.2023-19.05.2023  5   (EVENING, ...) +-
    Learning objectives
    After completing the course, the student will be able to:
    Identify and prioritize organization's key stakeholders
    Identify and analyze the key factors and risks related to organization's reputation and brand
    Develop crisis communication readiness as part of reputation management and prepare a crisis communication plan
    Starting level and linkage with other courses
    No prerequisites Strategic Brand management is highly recommended. Also basic skills and competences of communication theory and practice, experience in using academic sources and understanding of stakeholder theory and definitions provide a good basis for the course.
    Contents
    Stakeholder theory: stakeholder prioritization and expectation management
    Trust, credibility, reputation and brand
    Reputation and risks
    Assessment and monitoring of operating environments from crisis perspective
    Assessment and development of crisis communication readiness
    Crisis response strategies
    Crisis management and leadership
    Assessment criteria
    Assessment criteria - grade 1
    The student can apply relevant theories to identifying stakeholders and reputational issues and risks. The student can evaluate organization's crisis communication readiness. The student knows how to prepare a crisis communication plan and identify different crisis response strategies. The reporting of written assignments largely follows Haaga-Helia's reporting guidelines.
    Assessment criteria - grade 3
    In addition to acquiring the skills mentioned for grade 1, the student is able to prioritize stakeholders and their expectations in line with organisational priorities. The student is able to create and justify the crisis communication plan for an organization. The reporting of written assignments follows Haaga-Helia's reporting guidelines well.
    Assessment criteria - grade 5
    In addition to acquiring the skills mentioned for grade 3, the student is able to create strategic crisis communication plan and excellently apply theoretical insights and frameworks to develop crisis communication readiness in an organisation. The reporting of written tasks follows Haaga-Helia's reporting guidelines excellently. The student has professional project like approach to learning and stays on schedule.
    Further information
    When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

    Attendance to Course Kick Off or other agreed method of confirming the course participation is mandatory. Course has a short exam at the beginning of the course and successful completion of that is a prerequisite for continuing the course.
    Teaching methods and instruction

    The course consists of 6 modules:
    1. Introduction
    2. Stakeholder management
    3. Issue prioritization
    4. Expectation management
    5. Crisis Response Strategies and media practices
    6. Planning and Crisis Leadership
    For each module there is an introductory lecture in Pasila (in Zoom on 27.3), followed by individual assignment where student applies modular theme to their chosen organization / brand.
    Its is also possible to complete the course completely independently with the help of online materials and assignments but attendance to lectures is highly recommended.
    At the end of the course, a crisis simulation exercise will take place in case there are at least 12 participants. However, a maximum of 20 students can take part in the simulation and participants are confirmed based on binding pre-registration. Registration takes place at the end of the course.
    The course includes a compulsory assessment of one's own learning.

    Learning material and recommended literature

    Learning materials are published during the course. In addition, students must independently search for information about their chosen organizations / industries and crisis cases.

    Working life connections

    Current cases and/or cases are discussed and analyzed and in assignments, students are encouraged to analyse cases relevant to own work / industry. 2 Guest lectures: T-Media and Kaiku Communications.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    No re-exam is available for the course.

    The course grade is determined on the basis of the initial exam, and on the basis of the assignments returned by the final DL, according to the evaluation criteria. After this, possible supplementing or raising the grade takes place in accordance with the degree regulations.

    Note! You will not receive feedback on assignments returned late and they will be evaluated according to the teachers' schedule. Repeated delays can also affect the course grade, because a grade of 5 requires that "The student stays on schedule."

    Teaching language

    English

    Internationality

    Learning material is international

    Timing

    27.03.2023 - 19.05.2023

    Learning assignments

    Assignment 1 (Individual) Exam 0-10 points Assignment 2 (individual OR group) Stakeholder Analysis 0-10 points Assignment 3 (Individual) Issue Prioritization 0/15 points Assignment 4 (Individual) Expectational Gaps 0-10 points Assignment 5 (Individual) Crisis Response Strategies 0-15 points Assignment 6A (Individual) Crisis Communication Readiness 0-15 points OR Assignment 6B (Individual) Organisation's Trust and Credibility 0-15 points Assignment 7 A (Individual) Crisis Communications Plan 0-25 points OR Assignment 7 B Crisis Simulation + Reflection 0-25 points

    Enrollment

    02.01.2023 - 24.03.2023

    Content scheduling

    Note! Kick of on 27.03 is is Zoom
    Mo 27.3.2023 at 17:40 - 20:30 Course Kick Off and Module 1 Introduction in ZOOM https://haaga-helia.zoom.us/j/69380917891
    Mo 3.4.2023 a 17:40 - 20:30 Module 2 Stakeholder Management
    Mo 17.4.2023 at 17:40 - 20:30 Modules 3 Issue prioritization and Module 4 Expectation Management
    Mo 24.4.2023 at 17:40 - 20:30 Module 5 Crisis Response Strategies and media practices
    Mo 8.5.2023 at 17:40 - 20:30 Module 6 Crisis Leadership and recap on course themes
    Mo 15.5.2023 at 17:00 - 21.00 Crisis Simulation and Course Closure

    Groups
    • EVENING
    • BLENDED
    • MACOME
    • EXCH
    Alternative learning methods

    Detailed instructions and pre-requisites for RPL process will be shared in the course kick off.

    As a principle, if students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognizing and validating prior learning (RPL) are available at
    https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

    Teachers

    Mirka Sunimento

    Seats

    15 - 40

    Degree Programme

    LEBUM Degree Programme in Leading Business Transformation

    R&D proportion

    0.00 cr

    Virtual proportion

    3.00 cr

    Evaluation scale

    H-5