•   H2H Communication COM4HM102-3008 09.09.2024-08.11.2024  5   (EVENING, ...) +-
    Learning objectives
    Upon successful completion of the course, the student is able to
    -identify H2H (human to human) principles and frameworks related to H2H communication and marketing
    -apply, plan and implement stakeholder and customer driven H2H communication and marketing solutions
    Starting level and linkage with other courses
    No prerequisites
    Contents
    -Key principles and frameworks on H2H communication and marketing
    -Personal branding / employer branding
    -Analysing, planning and implementing H2H approach to strategic and tactical communication and marketing solutions
    Assessment criteria
    Assessment criteria - grade 1
    Student is somehow able to describe the key concepts of H2H communication and marketing. He / She / recognizes theoretical frameworks related to the topic. He / She is able to apply H2H approach to marketing communication.
    Assessment criteria - grade 3
    Student is able to describe the key concepts of H2H communication and marketing. He / She / is familiar with the main theoretical frameworks related to the topic. He / She is able to analyze and apply H2H approach to stakeholder and customer-driven communication and marketing.
    Assessment criteria - grade 5
    The student has internalized the key concepts and theoretical frameworks of H2H communication and marketing very well.

    The student is able to analyze, justify and apply the H2H approach to stakeholder and customer-driven communication and marketing.

    The student is able to identify the opportunities in H2H approach in supporting strategic marketing communication.

    Student's commitment to course schedule and responsibilities is at excellent level.
    Further information
    When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

    This course replaces the following courses in the previous curriculum:
    COM4LJ007 Organization, Diversity and Employees
    COM4LJ013 Media and Public Relations
    MGT2HY201 Leadership Communication
    Teaching methods and instruction

    Participation:

    Active contribution will have a positive impact on the course grade. As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will be available on Moodle.

    Pedagogy:
    Critical, reflective, and collaborative learning approaches are applied
    a) in workshops together
    b) in smaller teams
    c) individually

    The course is very interactive in nature and the workshops at 17:40 - 20:30 all have a following structure:
    -Introduction to the theme through critical reflection and sharing of experiences
    -Team collaboration
    -Feedback and reflection

    Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of contact interaction.

    Questions about the course preferably by email.

    Responsible person

    Hanna Rajalahti

    Learning material and recommended literature

    Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.

    + Learning materials provided by lecturer and acquired by the students.

    Working life connections

    Course materials, reflections, and discussions translate into working life situations, abilities and know-how.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    Information will be provided through Moodle once that opens

    Teaching language

    English

    Internationality

    Internationality is provided by course content, materials, assignments, case studies (and the overall makeup of students in the class).

    Timing

    09.09.2024 - 08.11.2024

    Learning assignments

    Details will be shared on Moodle and in the course Kick Off . Course assignments and grading will be as follows (max 100 p): Exam max 40 p, H2H project max 30 p, workshops in Pasila max 30 p

    Enrollment

    03.06.2024 - 06.09.2024

    Content scheduling

    The draft schedule (subject to minor changes regarding specific themes) can be found below.

    Contact sessions in Pasila (3003) on Thursday evenings between 17:40 and 20:30 from 12 September to 7 November.

    No contact lessons between 7-20 October. During these two weeks, the students prepare for the Moodle exam of the course. The exam is open all this time.

    Groups
    • EVENING
    • CONTACT
    • EXCH
    • MACOME
    Alternative learning methods

    If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
    https://www.haaga-helia.fi/en/recognition-learning.

    Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08

    Teachers

    Tanja Vesala-Varttala

    Seats

    31 - 50

    Further information

    Exam
    Learning journal

    Degree Programme

    ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5