Website Design and Development - Study guide

After completing the course, the student will be able to
- the basics of a website publishing system
- use a content management system to create a website
- design a website supporting the different areas of the company/brand and create content for it according to the target group
- design and implement a visually branded, attractive, usable and accessible website
- understand the website design process and the basics for optimised content production in the implementation process.

Starting level:It is recommended that the student has completed the courses Customer Insight and Marketing, Customer Experience and Sales, Data-driven Marketing or has equivalent knowledge. This course is part of the Marketing and Communication orientation of the Bachelor of Business Administration degree.

Website design
- Website construction
- Building a customer path
- Content production
- Search engine optimisation
- Principles of hosting

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

Students will understand the functionalities of the content management system selected for the course. The student can create content, but there is room for improvement in the understanding and implementation of the website design process. There is room for improvement in terms of commitment to work and scheduling.

The student knows the functionalities of the content management system chosen for the course and is able to use them in the implementation of their website. The student is able to create content according to the assignment in a target group oriented way. Can design and implement a website that supports the company/brand components in terms of content and visuals. The student will work with commitment and on time.

The student is able to use the content management system chosen for the course in a versatile way in the implementation of their website. The student will be able to create relevant and distinctive content that supports the company/brand in a target group-oriented way. Design and implement an insightful, optimised, usable and accessible website. The student will work with a high level of commitment and a professional approach..

Contact implementation, with teaching sessions twice a week. Participation and activity in face-to-face teaching affect the grade. Sessions are not recorded.

- lecturers' materials
- related literature
- other related material (e.g. videos)

The tasks are closely connected to working life from the perspective of online communication. The student learns to design and implement a website for the needs of a company or personal brand.

Pasila Campus

The implementation is carried out with learning assignments that cannot be retaken.

English

WordPress (content management system used in the course) is globally used for websites.

18.08.2025 - 10.10.2025

The course is carried out with learning assignments that cannot be retaken. During the course a small website is build, this involves planning, developing (WordPress), publishing and presenting it, and constitutes 75% of the grade. Prepatory assignments contain small quizzess (15%) and analysing a website (10%). Most of the assignments are done in groups. During the first week, a threshold assignment must be completed in order to continue with the course. Learning assignments cannot be retaken.

The submissions of learning assignments have a suggested schedule. If it is not followed, it can affect the grade (points are deducted).

ITE4PADIG1
CONTACT
EXCH

The course can be completed by Recognition of Prior Learning (RPL). Please contact the teacher during the first week.

Anne Wuokko

15 - 40

Check Learning Assignments - section.
Detailed evaluation criteria is available from the learning environment (Moodle) which will be opened latest at the beginning of the course and info about it will be sent to all participants.

ITBBA Business Information Technology

0.00 cr

H-5