Airline Business with Simulation - Study guide

Air Transport Management or work experience in aviation business.

Topics to be covered in the course include Airline Management with main focus on the following areas
• Airline Market Analysis (using a real market and airlines mapping)
• Airline Business Model (using the Business Model Canvas method)
• Airline Commercial (using an Airline Online Simulation software)
o Airline Branding
o Aircraft Fleet Planning
o Airline Network Planning
o Airline Revenue Management
o Airline Distribution
• Report Writing
• Data Analysis
• Presentation using Video
• Group working skills

The student has been involved in team work, contributed to the group results with sufficient contents for decision making in form of operational environment analyses and forecasting study for the scenarios together with his/her other team members. The student has tried to solve individual assignments.

The student has been involved actively in team work, contributed to to the group results with good contents for decision making in form of operational environment analyses and forecasting study for the scenarios together with his/her other team members. The student has solved individual assignments with good outcome.

The student has been involved actively and professionally in team work, contributed to the group results with excellent contents for decision making in form of operational environment analyses and forecasting study for the scenarios together with his/her other team members. The student has solved individual assignments with excellent outcome.
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5.

The assessment if divided into three levels: individual, group and class
INDIVIDUAL assessment through
• Peer grading
o of airline market research report
o of group member’s performance in the group
• Teacher individual evaluation of participation in the class
GROUP assessment through
• Video presentation of airline business canvas
• Analysis Reports after Airline Online Simulation periods
• Airline Online Simulation results
o Maximizing Profit
o Minimizing Fuel Consumption
• Final Report and Video Presentation

Class assessment through
• Collaboration on the airline online simulation trial

Working life connections:
The course is linked to the Master student’s own work experience and organisation insights. The jury on the final presentation will include members of the industry.

Internationality:
International students and sources/materials.

The pedagogy in the implementation includes
- Inquired based learning by doing research on a real market and airlines, writing a basic report as a preparation for the final thesis and doing peer grading
- Inquired based learning by starting up and developing an airline on a simulation tool
- Peer learning though peer grading, through class and group collaboration towards common goals and peer evaluation of group members at the end
- Learning through team work during most of the course
- The course uses a blended approach with sessions face to face as well as sessions online

Simulation User Guides
Simulation User Videos
Instructor Readings and Videos to be given during the course

The course is linked to the Master student’s own work experience and organisation insights. The jury on the final presentation will include members of the industry.

Pasila Campus

The course doesn’t have exam.

English

International students and sources/materials.

24.08.2020 - 16.10.2020

BEFORE THE GAME (30 %) 1. Airline Market Research Report: 10% 2. Quiz about Simulation Manuals and video guides: 5 % 3. Overall result of airlines during trial: 5% (to promote collaboration & Peer learning) 4. Business Canvas (See grading rubric ): 10% DURING THE GAME (40 %) 5. Weekly Reporting (Analytics, teamwork and decisions): 10% 6. Participation on the weekly discussions: 10 % (presence in the online session & level of activity) 7. Economic Result of the airline: 10% 7. Fuel Efficient Result of the airline: 10% AFTER THE GAME (30 %) 8. Final Report, Video Presentation and Q&A session: 20% 1. Report: 1. Things implemented and nor implemented of Business Canvas 2. 3 Key success / failure 2. Video (summary of the written report) 9. Peer Grading (each participant grade their peers group work): 10%

15.06.2020 - 28.08.2020

Contacts are indicated as 16 sessions for a normal semester of 16 weeks with a contact session per week. However, the course is planned to be given on a combination of evening and intensive (Friday / Saturday) implementations

Session 1: Introduction of the course & Market research workshop 1 / 2 (e.g. Spanish market)
Session 2: Market research workshop 2 /2 (e.g. Spanish market) - Peer Grading
Session 3: Familiarization with simulation through manuals and video guides
Session 4: Random group creation and group team building
Session 5: Groups start up Trial 1/2+ BATCH 1 & Class Collaboration
Session 6: Groups start up Trial 2/2 + BATCH 2 - T1 (Airline Business Models)
Session 7: Business Plan using business model canvas and presented no a 3 min Video presentation
Session 8: Game - BATCH 1 + T2 (Route Management)
Session 9: Game - BATCH 2 + T3 (Fleet Planning)
Session 10: Game - BATCH 3 + T4 (Airline Profitability)
Session 11: Game - BATCH 4 + T5 (Airline Marketing and Distribution)
Session 12: Game - BATCH 5 + T6 (Airline Network: Hub Vs. Point to Point)
Session 13: Game - BATCH 6 + T7 (Cargo)
Session 14: Group Work on Final Report
Session 15: Video Presentations + Defense in the class / online
Session 16: Evaluations (Class, group members by peers) and overall reflection on the class

Contact Dates and hours
Mon 24.8. at 18-20
Fri 28.8. at 12-16
Sat 29.8. at 8-16
Fri 4.9. at 12-16
Sat 5.9. at 8-16,
Wed 9.9. at 18-20,
Sat 12.9. at 10-14,
Wed 16.9. at 18-20,
Sat 19.9. at 10-14,
Wed 23.9. at 18-20,
Sat 26.9. at 10-14,
Wed 30.9. at 18-20,
Sat 3.10. at 10-14,
Wed 7.10. at 18-20,
Sat 10.10. at 10-14 and
Wed 14.10. at 18-20

MAEXPE

Luis Martin-Domingo

15 - 40

The assessment if divided into three levels: individual, group and class

INDIVIDUAL assessment through
• Peer grading
> of airline market research report
> of group member’s performance in the group
• Teacher individual evaluation of participation in the class
Group assessment through
• Video presentation of airline business canvas
• Analysis Reports after Airline Online Simulation periods
• Airline Online Simulation results
> Maximizing Profit
> Minimizing Fuel Consumption
• Final Report and Video Presentation
Class assessment through
• Collaboration on the airline online simulation trial

ATBUM Degree Programme in Aviation and Tourism Business

3.00 cr

5.00 cr

H-5