•   Sustainable Communication and Changing Consumer Behavior TOU013AS2AE-3002 13.01.2025-16.05.2025  5   (REB6HA1, ...) +-
    Learning objectives
    Upon completion of this course you will be able to communicate about sustainability effectively in different channels. You will understand the changing consumer behaviour and trends in consumption and sustainability.
    Starting level and linkage with other courses
    Vastuullinen elämystalous/Sustainable experience economy course or equivalent needs to be completed before taking this course. The course is part of the minor package of Sustainable Tourism Experiences.
    Contents
    - Changing consumer behaviour: sustainable consumer, carbon footprint, compensation
    - Communicating sustainability: labels (e.g. STF), styles (e.g. CSR reports) and channels (e.g. social media) used in communication, ethical codes of conduct
    - Trends in sustainable consumption and communication
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    The student’s participation in the activities of the module is rather passive and his/her contribution to the team work is inadequate. The student shows only moderate ability to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with minimal input and shows only some understanding of the topic.
    Assessment criteria - grade 3
    The student’s participation in the activities of the module is active his/her contribution to the team work is rather good. The student shows moderate ability to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with good results and understands well the concepts of the course.
    Assessment criteria - grade 5
    The student’s participation in the activities of the module is very active and constructive. He/she shows great initiative and student’s contribution to the team work and completion of the tasks is crucial. He/she shows excellent skills to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with excellent results showing deep understanding of the concepts of the course and produces new ideas.
    Teaching methods and instruction

    Lectures, workshops, discussions.
    Language of teaching: English.

    Lectures online in Zoom.

    1st ONLINE SESSION 4.2.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/64157460197

    2nd ONLINE SESSION 4.3.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/64494929151

    3th ONLINE SESSION 24.3.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/61868393174

    4th ONLINE SESSION 14.4.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/66215837471

    5th ONLINE SESSION 12.5.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/67459005763

    Learning material and recommended literature

    Course material available in Moodle.

    Working life connections

    The course contents and assignments are related to sustainable communication and changing consumer behavior.

    Campus

    Porvoo Campus

    Exam dates and re-exam possibilities

    No exams

    Teaching language

    English

    Internationality

    All course materials are in English and the contents relate to sustainable communication and consumer behavior.

    Timing

    13.01.2025 - 16.05.2025

    Learning assignments

    Assignment 1: My Responsible Consumption (individual assignment), 25 p / 25 %. Assignment 2: Sustainable Communications Trends (individual assignment), 25 p / 25 %. Assignment 3: Empathy Map (individual assignment), 25 p. / 25 %. Assignment 4: Sustainable Communication Improvements & Presentation (group work), 25 p. / 25 %. Total 100 points / 100%.

    Enrollment

    02.01.2025 - 10.01.2025

    Content scheduling

    Online lectures in Zoom at 2.00-4.45 pm on the following days:

    Tuesday 4.2. at 2 - 4.45 pm ONLINE SESSION (Rilla and Annika)
    Tuesday 4.3. at 2 - 4.45 pm ONLINE SESSION (Rilla)
    Monday 24.3. at 2 - 4.45 pm ONLINE SESSION (Annika)
    Monday 14.4. at 2 - 4.45 pm ONLINE SESSION (Rilla)
    Monday 12.5. at 2 - 4.45 pm ONLINE SESSION (Rilla and Annika)

    Groups
    • REB6HA1
    • REB6HA2
    • BLENDED
    • REB6PC1
    • EXCH
    • ONLINE
    Teachers

    Annika Konttinen, Rilla Engblom

    Seats

    15 - 40

    Further information

    0-49 points - fail 0
    50-59 points - pass, grade 1
    60-69 points - pass, grade 2
    70-79 points - pass, grade 3
    80-89 points - pass, grade 4
    90-100 points - pass, grade 5

    Degree Programme

    RESTO Restonomi

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5