•   Digital Transformation of Business MAR3LF109-3003 18.01.2021-21.05.2021  5   (LF6PMAR, ...) +-
    Learning objectives
    You identify and explain the variety of digital business models, i.e., business to business, business to customer, consumer to consumer. You can explain the benefits and limitations of using digital business models in relation to traditional models. You can determine an appropriate digital business model for a specific company. You can apply the digitalization model as a means to expand business opportunities, add value and internationalize a specific business to transform it.
    Starting level and linkage with other courses
    Prerequisites: MAR1LF101 Basics of Marketing and SCM1LF101 Basics of Supply Chain Management.
    Contents
    • business transformation tools and concepts

    o opportunities of digitalisation
    o value creation
    o platform economy
    o channel decisions (supply chain & marketing)
    o different sources of revenue
    o Internet of Things (IoT)
    • future business trends
    Teaching methods and instruction

    Contact and distant sessions with guest speakers. Case study assignments with individual reports.

    Learning material and recommended literature

    Learning materials are announced in the implementation plan.

    Mode of delivery

    Contact teaching

    Working life connections

    Case studies represent the real working life scenarios

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    No exams

    Teaching language

    English

    Internationality

    Case studies of international industries

    Timing

    18.01.2021 - 21.05.2021

    Learning assignments

    Topic based assignments will be placed in moodle

    Enrollment

    04.01.2021 - 15.01.2021

    Content scheduling

    Spring 2020, period 4: 6 classes Timo and Hannu, 3 Classes Syed
    business transformation tools and concepts Timo
    future business trends Timo
    opportunities of digitalisation Hannu
    value creation Hannu
    different sources of revenue Timo
    platform economy Hannu
    Internet of Things (IoT) Syed
    channel decisions (supply chain & marketing) Syed

    Groups
    • LF6PMAR
    • 3AMK
    • LF6EMAR
    • ONLINE
    Alternative learning methods

    RPL: If the student has acquired the required competence in previous work tasks, recreational activities or on another course, she/he can show the competence with a demonstration and progress faster through the studies.

    Assessment criteria

    Wiil be given in moodle with respective tasks

    Teachers

    Timo Rima, Hannu Koikkalainen

    Seats

    15 - 40

    Further information

    Points 100max, 40% needed to pass.
    40-54.9 Grade 1
    55-69.9 Grade 2
    70-84.9 Grade 3
    85-93.9 Grade 4
    94-100 Grade 5
    Hannu will have 40 points
    Timo 40 points
    Syed 20 points

    Degree Programmes

    GLOBBA Degree Programme in International Business

    Evaluation scale

    H-5