Digital Transformation of BusinessLaajuus (5 cr)
Course unit code: MAR3LF109
General information
- ECTS credits
- 5 cr
- Teaching language
- English
Learning objectives
You identify and explain the variety of digital business models, i.e., business to business, business to customer, consumer to consumer. You can explain the benefits and limitations of using digital business models in relation to traditional models. You can determine an appropriate digital business model for a specific company. You can apply the digitalization model as a means to expand business opportunities, add value and internationalize a specific business to transform it.
Contents
• business transformation tools and concepts
o opportunities of digitalisation
o value creation
o platform economy
o channel decisions (supply chain & marketing)
o different sources of revenue
o Internet of Things (IoT)
• future business trends
Lähtötaso ja sidonnaisuudet muihin opintojaksoihin
Prerequisites: MAR1LF101 Basics of Marketing and SCM1LF101 Basics of Supply Chain Management.
Implementation methods, demonstration and Work&Study
Contact and distant sessions.
Learning materials
Materials to be announced in the implementation plan.