Digital Transformation of BusinessLaajuus (5 cr)

Learning objectives

You identify and explain the variety of digital business models, i.e., business to business, business to customer, consumer to consumer. You can explain the benefits and limitations of using digital business models in relation to traditional models. You can determine an appropriate digital business model for a specific company. You can apply the digitalization model as a means to expand business opportunities, add value and internationalize a specific business to transform it.

Contents

• business transformation tools and concepts

o opportunities of digitalisation
o value creation
o platform economy
o channel decisions (supply chain & marketing)
o different sources of revenue
o Internet of Things (IoT)
• future business trends

Starting level and linkage with other courses

Prerequisites: MAR1LF101 Basics of Marketing and SCM1LF101 Basics of Supply Chain Management.

Implementation methods, demonstration and Work&Study

Contact and distant sessions.

Learning materials

Materials to be announced in the implementation plan.