Sustainable Communication and Changing Consumer Behavior - TOU013AS2AE - Opinto-opas

Sustainable Communication and Changing Consumer Behavior, 5 cr - TOU013AS2AE

Upcoming implementations

Sustainable Communication and Changing Consumer Behavior TOU013AS2AE-3002 13.01.2025-16.05.2025 5 op (REB6HA1, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

13.01.2025 - 16.05.2025
Groups
- REB6HA1
- REB6HA2
- BLENDED
- REB6PC1
- EXCH
- ONLINE
Teachers

Annika Konttinen, Rilla Engblom

Seats

20 - 40

Degree Programme

RESTO Restonomi

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

Sustainable Communication and Changing Consumer Behavior TOU013AS2AE-3001 15.01.2024-15.03.2024 5 op (CONTACT, ...) +-
Teaching methods and instruction

Lectures
Poster session
Empathy map
Fishbowl
Report
Group work
Individual assignments

Learning material and recommended literature

Material provided in the Moodle platform.

Working life connections

The topic, context and examples are all industry-related.

Campus

Porvoo Campus

Exam dates and re-exam possibilities

-

Teaching language

English

Internationality

The topic, learning materials and examples are international

Timing

15.01.2024 - 15.03.2024

Learning assignments

#1 Individual introductory assignment 20%: My responsible consumption assignment. #2 Group Assignment Changing Consumer Behaviour: Trend analysis (poster + report) 20 % #3 Group Assignment Sustainable Consumer: Make an empathy map of a created sustainable consumer 20 % #4 Group Assignment Improving sustainable communication 40 %: Make a sustainability communication plan for a chosen company Activity in class will affect the final grade.

Enrollment

02.01.2024 - 12.01.2024

Content scheduling

Classes on Thursdays at 8.30-10.45 in room 3402
Group work (unsupervised) on Fridays at 8-11 in room 3402 or a place of your choosing

Preliminary timetable:

Week 3: Introduction to the course, definitions of consumer behaviour & sustainable communication
Self study: My responsible consumption Assignment.

Week 4: Consumption discussion and trends in consumer behaviour
Group study: Read and explore trend reports, pick 3 most impressive trends and give examples

Week 5: Making the trend posters, gallery poster walk about trends, sharing ideas on consumer trends
Group study: Analyze the picked trends and write a trend report.

Week 6: Lecture: Sustainable Consumer + empathy map tool. The factors that influence consumer behaviour, such as attitudes, values, norms, emotions, motivations, social influences, and situational factors.
Group study: Study sustainable consumer and make an empathy map of a created sustainable consumer.

Week 7: Presentations of empathy maps. Lecture: How to influence consumer behaviour and become more sustainable
Self study: Find one good example of a company’s sustainable communication with justifications.

Week 8: WINTER HOLIDAY - NO CLASSES

Week 9: Lecture: Discussion on good and bad examples from sustainable communication.
Communicating sustainability (means, methods) and green washing.
Group study: Working on sustainability communication plan for a chosen company

Week 10: Sustainable communication plan presentations, fishbowl feedback session.
Group study: Final adjustments to sustainability communication plan for a chosen company based on the feedback.

Week 11: Webinar + discussion in Moodle. Give official course feedback through the link in Moodle.
Groups
- CONTACT
- BLENDED
- RE4PC2
- EXCH
Teachers

Annika Konttinen, Rilla Engblom

Seats

15 - 40

Further information

Individual assignment: 20 %
Group assignment: consumer behaviour: 40 %
Group assignment: sustainable communication: 40 %

Activity in class will affect the final grade.

Degree Programme

STEM Sustainable Tourism and Event Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Upon completion of this course you will be able to communicate about sustainability effectively in different channels. You will understand the changing consumer behaviour and trends in consumption and sustainability.

- Changing consumer behaviour: sustainable consumer, carbon footprint, compensation
- Communicating sustainability: labels (e.g. STF), styles (e.g. CSR reports) and channels (e.g. social media) used in communication, ethical codes of conduct
- Trends in sustainable consumption and communication

This course is blended. Cases, projects and assignments. Demonstration of competence as recognition of prior learning, contact competence councelling teacher Niina Moilanen.
For more information see Haaga-Helia student pages Recognition of Learning

The material is available on Moodle platform.

Sustainable communications helps you to create value and increase competitiveness to your business by demonstrating the sustainability to all stakeholders. In this course you will find out how communicating sustainability can be a force for good.

Vastuullinen elämystalous/Sustainable experience economy course or equivalent needs to be completed before taking this course. The course is part of the minor package of Sustainable Tourism Experiences.

The student’s participation in the activities of the module is rather passive and his/her contribution to the team work is inadequate. The student shows only moderate ability to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with minimal input and shows only some understanding of the topic.

The student’s participation in the activities of the module is active his/her contribution to the team work is rather good. The student shows moderate ability to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with good results and understands well the concepts of the course.

The student’s participation in the activities of the module is very active and constructive. He/she shows great initiative and student’s contribution to the team work and completion of the tasks is crucial. He/she shows excellent skills to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with excellent results showing deep understanding of the concepts of the course and produces new ideas.