Experience and Transformative Economies in Hospitality and Tourism - TOU004AS2AE - Opinto-opas

Experience and Transformative Economies in Hospitality and Tourism, 5 cr - TOU004AS2AE

Upcoming implementations

Experience and Transformative Economies in Hospitality and Tourism TOU004AS2AE-3003 21.10.2024-13.12.2024 5 op (REE3HA1, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

21.10.2024 - 13.12.2024
Groups
- REE3HA1
- CONTACT
- EXCH
Teachers

Violeta Salonen, Janne Jokinen

Seats

20 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

Experience and Transformative Economies in Hospitality and Tourism TOU004AS2AE-3002 25.03.2024-17.05.2024 5 op (REE3HA1, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024

Enrollment

02.01.2024 - 22.03.2024
Groups
- REE3HA1
- CONTACT
- EXCH
Teachers

Violeta Salonen, Pia Vapaavuori, Joel Pakalén

Seats

15 - 40

Further information

The Experience and Transformative Economies in Hospitality and Tourism course consists of Experience and Transformative Economy studies (3 ECTS) and Law studies (2 ECTS).
The total points for the Experience and Transformative Economy studies amount to 60 points and the total points for the Law studies amount to 40 points. In order to pass the course, you need to get in the minimum of 30 points of the Experience and Transformative Economy studies and 20 points of the Law studies.

The Data Protection Quiz needs to be completed with a pass (at least 50% of the total points), and the Safety and Security Quiz needs to be completed with a pass (at least 21p/30p).

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Past implementations

Experience and Transformative Economies in Hospitality and Tourism TOU004AS2AE-3001 23.10.2023-15.12.2023 5 op (REE3HA1, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- REE3HA1
- CONTACT
- EXCH
Teachers

Mario Passos Ascencao, Violeta Salonen, Pia Vapaavuori

Seats

15 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Upon completion of the module, the student is able to:
* Evaluate key concepts/definitions of Experience Economy and its derivatives and apply it to various types of businesses
* Recognise key conceptual models of Experience Economy
* Identify perception of value from guest's perspective
* Assess key concepts underpinning the creation of transformative experiences
* Diagnose guests physical and digital experiences
* Recognize the main legal framework regulating the experience economy business and knows the core legal content of marketing and data protection rules

* Geneology of the Experience Economy and key concepts
* Value and the progression of Economic value
* Experience realms
* THEME-ing process
* The Experience Pyramid
* Key concepts of Transformational experiences
* Types of transformations
* Tools and methods for creating transformative experiences
* Trends in experience and transformation economies
* Main legal framework regulating Experience Economy business (incl. e.g. package travel legislation, consumer safety, marketing, data protection)

The learning style of this course can be reached in following ways:
1. Lectures and related assignments
2. Group work on given project
3. Independent work
4. Active participation in discussions

If you already know the contents of this course, you can show your skills. Ask the teacher of the course for more information. For more information on identifying competencies: https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study.

All materials will be provided in Moodle and can be accessed throughout the course.

In this course you will get acquainted with key concepts of both experience and transformation economy. You will become familiar with different theories and models of the experience economy as well as have the opportunity to identify perception of the value from customer’s perspective. You will also deepen your knowledge on key concepts underpinning the creation of transformative experiences as well as become familiar with the biggest players in the industry. Equally, you will get a grasp of the main legal framework as well the core marketing and data protection rules that regulate experience economy.

In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.

No previous studies needed and no binding connections to other courses. This course is part of EXPER path studies.

1. Sufficiently evaluates key concepts and definitions of experience economy
2. Sufficiently recognises the value and the progression of economic value
3. Sufficiently identifies experience realms and THEME-ing process
4. Sufficiently analyses the experience pyramid
5. Sufficiently reviews key concepts of transformational experiences
6. Sufficiently summarizes types of transformations
7. Sufficiently applies transformational tools and methods
8. Sufficiently recognizes the main legal framework regulating business activities in experience economy and is able to identify some marketing and data protection rules.

1. Can evaluate key concepts and definitions of experience economy
2. Recognises the value and the progression of Economic value
3. Identifies Experience realms and THEME-ing process
4. Is able to analyse how to interpret the experience pyramid
5. Reviews key concepts of transformational experiences
6. Summarises types of transformations
7. Identifies and implements the usage of transformative experience related tools and methods and apply them in practice.
8. Knows the main legal framework as well as core marketing and data protection rules regulating business activities in experience economy, finds appropriate legal sources and is able to apply them to basic practical situations.

1. Can draw conclusions and justify the usage of definitions of experience economy
2. Integrates well experience economy and the progression of economic value
3. Justifies well experience realms and THEME-ing process
4. Can implement the experience pyramid in practice
5. Can critically apply key concepts of transformational experiences
6. Can analyze different types of transformations
7. Can very well evaluate the usage of transformative experience related tools and methods and apply them in practice
8. Has a good understanding on the main legal framework as well the core marketing and data protection rules regulating business activities in experience economy, is able to find a broad variety of legal sources and apply them to customary practical situations. The student understands the significant effect of regulations on business activities.

The course is evaluated on a scale (0-5):
excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0).
The assessment criterium is presented on a scale 1 - 3 - 5.