Experience and Transformative Economies in Hospitality and Tourism - TOU004AS2AE - Opinto-opas

Experience and Transformative Economies in Hospitality and Tourism, 5 cr - TOU004AS2AE

Upcoming implementations

Experience and Transformative Economies in Hospitality and Tourism TOU004AS2AE-3005 18.08.2025-10.10.2025 5 op (REE3HA1, ...) +-
Teaching methods and instruction

Implementation: Contact
Contact classes, individual study and learning cases.

Learning material and recommended literature

Study material will be provided in Moodle.
Literature will be provided in the beginning of studies.

Working life connections

Professional technologies. Guest lectures.

Campus

Haaga Campus

Exam dates and re-exam possibilities

Will be informed in the beginning of studies.

Teaching language

English

Internationality

International business environment connection and global technologies.

Timing

18.08.2025 - 10.10.2025

Learning assignments

Assignments linked with different experience economy areas. Details will be given in the beginning of studies.

Enrollment

02.06.2025 - 15.08.2025

Content scheduling

Will be informed in the beginning of studies.
Groups
- REE3HA1
- CONTACT
- EXCH
Teachers

Joel Pakalén

Seats

15 - 40

Further information

Assignments linked with different experience economy areas.
Details will be given in the beginning of studies.

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

Experience and Transformative Economies in Hospitality and Tourism TOU004AS2AE-3003 21.10.2024-13.12.2024 5 op (REE3HA1, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

21.10.2024 - 13.12.2024

Enrollment

03.06.2024 - 18.10.2024
Groups
- REE3HA1
- CONTACT
- EXCH
Teachers

Violeta Salonen, Janne Jokinen

Seats

15 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Upon completion of the module, the student is able to:
* Evaluate key concepts/definitions of Experience Economy and its derivatives and apply it to various types of businesses
* Recognise key conceptual models of Experience Economy
* Identify perception of value from guest's perspective
* Assess key concepts underpinning the creation of transformative experiences
* Diagnose guests physical and digital experiences
* Recognize the main legal framework regulating the experience economy business and knows the core legal content of marketing and data protection rules

* Geneology of the Experience Economy and key concepts
* Value and the progression of Economic value
* Experience realms
* THEME-ing process
* The Experience Pyramid
* Key concepts of Transformational experiences
* Types of transformations
* Tools and methods for creating transformative experiences
* Trends in experience and transformation economies
* Main legal framework regulating Experience Economy business (incl. e.g. package travel legislation, consumer safety, marketing, data protection)

The learning style of this course can be reached in following ways:
1. Lectures and related assignments
2. Group work on given project
3. Independent work
4. Active participation in discussions

If you already know the contents of this course, you can show your skills. Ask the teacher of the course for more information. For more information on identifying competencies: https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study.

All materials will be provided in Moodle and can be accessed throughout the course.

In this course you will get acquainted with key concepts of both experience and transformation economy. You will become familiar with different theories and models of the experience economy as well as have the opportunity to identify perception of the value from customer’s perspective. You will also deepen your knowledge on key concepts underpinning the creation of transformative experiences as well as become familiar with the biggest players in the industry. Equally, you will get a grasp of the main legal framework as well the core marketing and data protection rules that regulate experience economy.

In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.

No previous studies needed and no binding connections to other courses. This course is part of EXPER path studies.

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

1. Sufficiently evaluates key concepts and definitions of experience economy
2. Sufficiently recognises the value and the progression of economic value
3. Sufficiently identifies experience realms and THEME-ing process
4. Sufficiently analyses the experience pyramid
5. Sufficiently reviews key concepts of transformational experiences
6. Sufficiently summarizes types of transformations
7. Sufficiently applies transformational tools and methods
8. Sufficiently recognizes the main legal framework regulating business activities in experience economy and is able to identify some marketing and data protection rules.

1. Can evaluate key concepts and definitions of experience economy
2. Recognises the value and the progression of Economic value
3. Identifies Experience realms and THEME-ing process
4. Is able to analyse how to interpret the experience pyramid
5. Reviews key concepts of transformational experiences
6. Summarises types of transformations
7. Identifies and implements the usage of transformative experience related tools and methods and apply them in practice.
8. Knows the main legal framework as well as core marketing and data protection rules regulating business activities in experience economy, finds appropriate legal sources and is able to apply them to basic practical situations.

1. Can draw conclusions and justify the usage of definitions of experience economy
2. Integrates well experience economy and the progression of economic value
3. Justifies well experience realms and THEME-ing process
4. Can implement the experience pyramid in practice
5. Can critically apply key concepts of transformational experiences
6. Can analyze different types of transformations
7. Can very well evaluate the usage of transformative experience related tools and methods and apply them in practice
8. Has a good understanding on the main legal framework as well the core marketing and data protection rules regulating business activities in experience economy, is able to find a broad variety of legal sources and apply them to customary practical situations. The student understands the significant effect of regulations on business activities.

The course is evaluated on a scale (0-5):
excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0).
The assessment criterium is presented on a scale 1 - 3 - 5.