Upon completion of the module, the student is able to:
* Evaluate key concepts/definitions of Experience Economy and its derivatives and apply it to various types of businesses
* Recognise key conceptual models of Experience Economy
* Identify perception of value from guest's perspective
* Assess key concepts underpinning the creation of transformative experiences
* Diagnose guests physical and digital experiences
* Recognize the main legal framework regulating the experience economy business and knows the core legal content of marketing and data protection rules

No previous studies needed and no binding connections to other courses. This course is part of EXPER path studies.

* Geneology of the Experience Economy and key concepts
* Value and the progression of Economic value
* Experience realms
* THEME-ing process
* The Experience Pyramid
* Key concepts of Transformational experiences
* Types of transformations
* Tools and methods for creating transformative experiences
* Trends in experience and transformation economies
* Main legal framework regulating Experience Economy business (incl. e.g. package travel legislation, consumer safety, marketing, data protection)

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

1. Sufficiently evaluates key concepts and definitions of experience economy
2. Sufficiently recognises the value and the progression of economic value
3. Sufficiently identifies experience realms and THEME-ing process
4. Sufficiently analyses the experience pyramid
5. Sufficiently reviews key concepts of transformational experiences
6. Sufficiently summarizes types of transformations
7. Sufficiently applies transformational tools and methods
8. Sufficiently recognizes the main legal framework regulating business activities in experience economy and is able to identify some marketing and data protection rules.

1. Can evaluate key concepts and definitions of experience economy
2. Recognises the value and the progression of Economic value
3. Identifies Experience realms and THEME-ing process
4. Is able to analyse how to interpret the experience pyramid
5. Reviews key concepts of transformational experiences
6. Summarises types of transformations
7. Identifies and implements the usage of transformative experience related tools and methods and apply them in practice.
8. Knows the main legal framework as well as core marketing and data protection rules regulating business activities in experience economy, finds appropriate legal sources and is able to apply them to basic practical situations.

1. Can draw conclusions and justify the usage of definitions of experience economy
2. Integrates well experience economy and the progression of economic value
3. Justifies well experience realms and THEME-ing process
4. Can implement the experience pyramid in practice
5. Can critically apply key concepts of transformational experiences
6. Can analyze different types of transformations
7. Can very well evaluate the usage of transformative experience related tools and methods and apply them in practice
8. Has a good understanding on the main legal framework as well the core marketing and data protection rules regulating business activities in experience economy, is able to find a broad variety of legal sources and apply them to customary practical situations. The student understands the significant effect of regulations on business activities.

In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.