Consumer Trends in the Luxury Industry - SER040AS2AE - Opinto-opas

Consumer Trends in the Luxury Industry, 1 cr - SER040AS2AE

Upcoming implementations

No upcoming implementations yet.

Current implementations

No ongoing implementations yet.

Past implementations

Consumer Trends in the Luxury Industry SER040AS2AE-3002 19.08.2024-13.12.2024 1 op (NONSTOP, ...) +-
Learning material and recommended literature

Materials available on Moodle

Campus

Pasila Campus

Teaching language

English

Timing

19.08.2024 - 13.12.2024

Enrollment

01.08.2024 - 26.11.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Mia Tarhanen, Riina Iloranta

Seats

40 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

1.00 cr

Evaluation scale

H-5
Consumer Trends in the Luxury Industry SER040AS2AE-3001 15.01.2024-17.05.2024 1 op (NONSTOP, ...) +-
Learning material and recommended literature

Materials available on Moodle

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024

Enrollment

01.01.2022 - 01.01.2022
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Mia Tarhanen, Riina Iloranta

Seats

40 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

1.00 cr

Evaluation scale

H-5

After successful completion of the course, the student is able to: 1. outline evolving luxury market conditions and key dynamics shaping the market environment
2. describe the shifting consumer preferences in context of values and behaviors
3. name the key forces for change affecting the future of the luxury industry
4. understand emerging technologies impacting the luxury consumer trends

1. Geography of global luxury trends
2. Generational market categories
3. Key forces shaping the luxury consumer trends
4. Sustainability issues impacting the luxury trends
5. Emerging technology solutions in the luxury business

Non stop, self -paced online studies on Moodle platform

Materials available on Moodle

Dear VIC, there you are! Are you ready to unlock your success in Luxury trends studies? This course offers you a journey through evolving trends and consumer insights in the luxury business. These studies provide you the knowledge and skills needed to explore in this dynamic and exclusive industry. Our course is designed to equip you with a deep understanding of the luxury market's ever-evolving conditions and the key dynamics that shape its environment. You are warmly invited!

No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry

Approved: The student demonstrates a clear understanding of trends impacting the luxury business. The student can name global factors that play a significant role in evolution trend creation. The student effectively describes the geographical differences on luxury consumerism and its target markets. The student exhibits an ability to compare differences between generational luxury segments. The student understands the importance of the sustainability aspect within the luxury industry.
Failed: The student's performance in the assessment falls below expectations. The student demonstrates a weak outcome in defining factors impacting the global luxury market. The student cannot name the key forces influencing the luxury consumer behavior. The student fails to recognize the importance of evolving technology in the luxury market dynamics. The student cannot connect sustainability issues in the luxury business. A more precise and comprehensive understanding of luxury as a business concept is necessary.