Luxury Business - SER038AS2AE - Opinto-opas

Luxury Business, 1 cr - SER038AS2AE

Upcoming implementations

No upcoming implementations yet.

Current implementations

No ongoing implementations yet.

Past implementations

Luxury Business SER038AS2AE-3002 19.08.2024-13.12.2024 1 op (NONSTOP, ...) +-
Learning material and recommended literature

Digital material provided on the Moodle platform

Campus

Pasila Campus

Teaching language

English

Timing

19.08.2024 - 13.12.2024

Enrollment

01.08.2024 - 26.11.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Mia Tarhanen, Riina Iloranta

Seats

40 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

1.00 cr

Evaluation scale

H-5

After successful completion of the course, the student is able to:
1. outline luxury as a business, encompassing its core principles and values
2. describe the key factors forming the luxury market dynamics
3. name the key forces for change affecting the future of the luxury industry
4. understand different types of business models specific to the luxury industry
5. outline the employee perspective and required competences within the luxury business

1. Definition of luxury business
2. Global luxury market, volume and characteristics
3. Relevance of the business models shaping the luxury industry today
4. Driving forces and trends shaping the future of luxury industry
5. Employee skills and competences within the luxury business
6. Leadership and top talents in the luxury field

Non stop, self -paced online studies on Moodle platform. Individual learning tests.

Digital material provided on the Moodle platform

Bling bling! Welcome to the world of luxury business, where opulence, exclusivity, and sophistication converge to create an enchanting industry of its own. In this course, you will delve into the nature of luxury, unravelling its core principles, market dynamics, business models, forces for change, and the competences essential for working to this business.

No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

Approved: The student demonstrates a clear understanding of luxury business, successfully distinguishing between material and service-based luxury industries. The student can name both local and global factors impacting the evolution of the luxury industry. The student effectively describes the volume of the luxury business and identifies its target markets. The student exhibits an ability to compare different types of luxury business models. The student understands the importance of the human aspect within the luxury industry and identifies the essential skills and competencies required for a career in luxury business.
Failed: The student demonstrates a deficiency in defining luxury business. The student cannot name the global forces influencing the luxury business sector. The student fails to recognize the economic importance of the luxury business volume. The student encounters challenges in comprehending the diverse range of business models specific to the luxury industry. The student cannot define the skill set and competencies necessary for success in the luxury business. A more precise and comprehensive understanding of luxury as a business concept is necessary.