Luxury Consumers and Consumption Behavior - SER037AS2AE - Opinto-opas

Luxury Consumers and Consumption Behavior, 1 cr - SER037AS2AE

Upcoming implementations

Luxury Consumers and Consumption Behavior SER037AS2AE-3002 19.08.2024-13.12.2024 1 op (NONSTOP, ...) +-
Learning material and recommended literature

Digital material provided on the Moodle platform

Campus

Pasila Campus

Teaching language

English

Timing

19.08.2024 - 13.12.2024

Enrollment

01.01.2023 - 01.01.2023
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Mia Tarhanen, Riina Iloranta

Seats

40 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

1.00 cr

Evaluation scale

H-5
Luxury Consumers and Consumption Behavior SER037AS2AE-3003 13.01.2025-16.05.2025 1 op (NONSTOP, ...) +-
Learning material and recommended literature

Digital material provided on the Moodle platform

Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 16.05.2025

Enrollment

01.01.2023 - 01.01.2023
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Mia Tarhanen, Riina Iloranta

Seats

40 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

1.00 cr

Evaluation scale

H-5

Current implementations

Luxury Consumers and Consumption Behavior SER037AS2AE-3001 15.01.2024-17.05.2024 1 op (NONSTOP, ...) +-
Learning material and recommended literature

Digital material provided on the Moodle platform

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024

Enrollment

01.01.2022 - 01.01.2022
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Mia Tarhanen, Riina Iloranta

Seats

40 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

1.00 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

After successful completion of the course, the student is able to:
1. differentiate luxury consumers and their consumption in relation to changing societies
2. evaluate the factors that may affect consumer’s understanding of luxury
3. interpret luxury consumers’ consumption behavior
4. recognize what kinds of value consumers are searching for in luxury consumption

1. Luxury industry and consumption from brands to second-hand luxury purchases
2. Luxury online
3. Conspicuous, inconspicuous, and hedonic consumption in luxury
4. Heterogeneity of luxury consumers
5. Luxury value structures
6. Luxury consumption as a lifestyle - brands as multisensorial and emotional drivers of experiences

Non stop, self -paced online studies on Moodle platform. Individual learning tests.

Digital material provided on the Moodle platform

“Luxury, to me, is not about buying expensive things; it´s about living in a way where you appreciate things.”- Oscar de la Renta, fashion designer
Contemporary luxury consumers are a diverse group with unique needs and desires. This course will explore the world of luxury consumption, from ultra-high-net-worth individuals to everyday consumers. You’ll learn what luxury means to different people, why they crave luxury, and how to market to this discerning audience. Whether you’re aspiring to work in the luxury industry or simply want to understand luxury consumption, this course is essential to you.

No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry

Approved: The student demonstrates a clear understanding of the evolvement of luxury consumption and successfully distinguishes between perspectives on luxury industry and consumption. The student can name different luxury consumption models by evaluating the value structures with luxury consumption. The student effectively describes the factors that may affect luxury consumption and identifies the heterogeneity of luxury consumer desires. The student exhibits an ability to recognize and name multisensorial and emotional drivers in marketing that luxury brands are aiming to target.

Failed: The student demonstrates a deficiency in defining luxury consumption models. The student cannot name the forces influencing luxury consumption. The student fails to recognize the different forms of luxury value structures. The student encounters challenges in comprehending the factors that may affect luxury consumption and the diverse desires of luxury consumers. The student cannot define luxury brands and their marketing attributes in different contexts. A more precise and comprehensive understanding of luxury consumers and consumption is necessary.