Upcoming implementations

No upcoming implementations yet.

Current implementations

•   Leading Experiential Luxury Business and Marketing SER021AS3AE-3001 13.01.2025-14.03.2025  5 op  (RE4HA3, ...) +-
  Teaching methods and instruction

  Online course, meetings via Zoom two times a week
  When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

  Learning material and recommended literature

  Course materials
  To be announced at the beginning of the course

  Teaching language

  English

  Timing

  13.01.2025 - 14.03.2025

  Learning assignments

  Assignments Max 100p 1. dl March 3rd assignment #1 Media review 15 p 2. dl Jan 29th assignment #2 CSR analysis 10p 3. dl March 10th assignment #3 Marketing plan 45p 4. dl March 13th multiple choice quiz 30p

  Enrollment

  02.01.2025 - 10.01.2025

  Content scheduling

  Weekly plan
  Week 1.
  Tue 14.1. Course introduction, program and instructions to assignment #1 Media review
  Thu 16.1. Class workshop: what is luxury
  
  Week 2.
  Tue 21.1. Luxury business characteristics & Global luxury market
  Thu 23.1. Sustainable management and CSR in the luxury industry + instructions to assignment #2 CSR analysis
  
  Week 3.
  Tue 28.1. Online team working: CSR analysis (assignment #2)
  Thu 30.1. Online team presentations: CSR analysis (assignment #2)
  
  Week 4.
  Tue 4.2. Uniqueness of luxury marketing
  Thu 6.2. Instructions and team working: assignment #3 Marketing plan
  
  Week 5.
  Tue 11.2. Elements and characteristics of experiential luxury marketing
  Thu 13.2. Elements and characteristics of experiential luxury marketing
  
  Week 6.
  Tue 25.2. Employee skills and competencies in the luxury business
  Thu 27.2. Leadership in the luxury business
  
  Winter break
  
  Week 7.
  Tue 4.3. Luxury business models
  Thu 6.3. Class activity: Media review assignment #1 presentations & discussion sessions
  
  Week 8.
  Tue 11.3. Marketing plan assignment #3 presentations
  Thu 13.3. Multiple choice quiz test, Moodle

  Groups

  • RE4HA3
  • ONLINE
  • RE4PC2

  Teachers

  Mia Tarhanen, Terhi Oksanen-Alén

  Seats

  15 - 60

  Further information

  Grades
  49p or less =failed 50-59=1 60-69=2 70-79=3 80-89=4 90-100=5
  When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

  Degree Programme

  RESTO Restonomi

  R&D proportion

  0.00 cr

  Virtual proportion

  0.00 cr

  Evaluation scale

  H-5

Past implementations

No past implementations yet.