•   Leading Experiential Luxury Business and Marketing SER021AS3AE-3001 13.01.2025-14.03.2025  5   (RE4HA3, ...) +-
    Learning objectives
    After completing the course the student can:
    1. apply the basics of luxury business and evaluate the operational environment
    2. understand the holistic nature of luxury marketing
    3. evaluate the construction of an experiential luxury in the operational environment and as part of the global business
    4. recognize the meaning of organizational culture and employees in luxury business
    5. evaluate sustainability management and operations
    Starting level and linkage with other courses
    No pre-requirements.

    The course is linked with the following courses:
    1. Luxury consumers and consumption behavior with experiential luxury (5-ECTS) and
    2. Evolving luxury and the future of luxury (5-ECTS)
    Contents
    * Luxury business characteristics
    * Global luxury market
    * Luxury business models
    * Uniqueness of luxury marketing
    * Elements and characteristics of experiential luxury
    * Employee skills and competencies in the luxury business
    * Leadership in the luxury business
    * Sustainable luxury management
    * CSR in the luxury industry
    Teaching language

    English

    Timing

    13.01.2025 - 14.03.2025

    Enrollment

    02.01.2025 - 10.01.2025

    Groups
    • RE4HA3
    • ONLINE
    • RE4PC2
    Teachers

    Mia Tarhanen, Terhi Oksanen-Alén

    Seats

    15 - 60

    Degree Programme

    RESTO Restonomi

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5