Customer Experience Designer - Tutorial - SER017AS2AE - Opinto-opas

Customer Experience Designer - Tutorial, 10 cr - SER017AS2AE

Upcoming implementations

Customer Experience Designer - Tutorial SER017AS2AE-3003 13.01.2025-16.05.2025 10 op +-

Teaching methods and instruction

Depending on the implementation, learning takes place for example in intercampus camps, workshops, project work, independent studies, teamwork and peer-to-peer learning. The assessment of one’s own learning.

Learning material and recommended literature

Books and articles on the content topics, companies’ web-portals, industry related reports and statistics, and different kinds of development tools.

Teaching language

English

Timing

13.01.2025 - 16.05.2025

Learning assignments

The main idea is learn to create Super Experiences, which truly enhance the customer engagement. The professional profile of an experience designer needs specific competences, which in this entity are • Empathy Empathy is about the ability of truly and deeply understanding the life, needs and desires of a customer. It is also measured through teamwork skills: how well do the teams and the individuals enhance each other's strengths and respect each other's differences. • Sense-making Sense-making is about the rationality, profitability and doability but also about the meaningfulness of the actions, ideas and concepts created by the teams. • Curiosity Curiosity measures the initiative and fearlessness of the designer. It is about approaching people and challenges with an open and accepting mindset. Curiosity is also about daring to see and try unconventional and unexpected solutions. • Volition is about actually getting things done. It is about taking control of the task and not waiting for orders. • WOW-ness is a key competence of an experience designer. Ability to create something for customers that really affects their feelings

Enrollment

14.11.2024 - 14.11.2024

Teachers

Kalle Räihä, Mario Passos Ascencao, Mariitta Rauhala

Seats

15 - 40

Further information

Passed course is assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

Customer Experience Designer - Tutorial SER017AS2AE-3002 15.01.2024-17.05.2024 10 op (CONTACT, ...) +-
Teaching methods and instruction

Depending on the implementation, learning takes place for example in intercampus camps, workshops, project work, independent studies, teamwork and peer-to-peer learning. The assessment of one’s own learning.

Learning material and recommended literature

Books and articles on the content topics, companies’ web-portals, industry related reports and statistics, and different kinds of development tools.

Teaching language

English

Timing

15.01.2024 - 17.05.2024

Learning assignments

The main idea is learn to create Super Experiences, which truly enhance the customer engagement. The professional profile of an experience designer needs specific competences, which in this entity are • Empathy Empathy is about the ability of truly and deeply understanding the life, needs and desires of a customer. It is also measured through teamwork skills: how well do the teams and the individuals enhance each other's strengths and respect each other's differences. • Sense-making Sense-making is about the rationality, profitability and doability but also about the meaningfulness of the actions, ideas and concepts created by the teams. • Curiosity Curiosity measures the initiative and fearlessness of the designer. It is about approaching people and challenges with an open and accepting mindset. Curiosity is also about daring to see and try unconventional and unexpected solutions. • Volition is about actually getting things done. It is about taking control of the task and not waiting for orders. • WOW-ness is a key competence of an experience designer. Ability to create something for customers that really affects their feelings

Enrollment

02.01.2024 - 12.01.2024
Groups
- CONTACT
- BLENDED
Teachers

Marika Alhonen, Mario Passos Ascencao, Mariitta Rauhala, Erkki Häkkilä

Seats

15 - 40

Further information

Passed course is assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5

Degree Programme

RESTO Restonomi

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

The purpose of this course is to learn the skills and to apply the design thinking approach to create a meaningful experience for the target group. After completion of this tutorial course, the student will be able to:

analyze design thinking process
apply design thinking tools for developing services based on customer needs
know the constituent elements of customer experiences
understand the basics of gamification
carry out a service design project

design thinking principles and process
design thinking tools
tools for designing and creating experiences
fundamentals of the experience economy
elements of experiences
principles of gamification

a. Contact / Blended

Depending on the implementation, learning takes place for example, in intercampus camps, workshops, project work, independent studies, teamwork, and peer-to-peer learning. The assessment of one’s own learning.

b. Recognizing prior learning (RPL) and educationalization

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through RPL. More information and instructions for recognizing prior learning (RPL) and educationalization are available on Peppi/Mynet.

Join a truly memorable adventure and apply to the famous Experience Designer specialization which includes three courses (Tutorial, Super Experience Challenge and the Final Boss Battle, 30 ects). The courses mentioned are closely connected with each other and have to be executed as a package in the given order. The main goal of these specialization courses is to create Super Experiences, which enhance customer experience and engagement. Your learning journey goes towards the professional profile of an Experience Designer what needs specific competences such as volition, empathy, sense-making, WOW-ness, and curiosity. This specialization will require a hard-working attitude and good team working skills. The teacher team will support, mentor and coach you and your team during the learning journey.

There is an application period of the Experience Designer (Spring 2023), which will be in December 2022 and candidates will be selected based on interviews. This specialization is aimed for all Haaga-Helia's degree programs. The 30 ects in the program will replace the compulsory studies of student’s own degree program during the execution (alternatively, the student can discuss with his or her own study counselor on the replacement studies of the Experience Designer). The studies of the specialization are completed in order (10 ects, 10 ects, 10 ects) and the completion of the previous level is a prerequisite for moving to the next level.

The student can understand customer needs and focus on customer experience of a target group on a basic level. The student participates in the project planning, implementation, and evaluation with sufficient input.

The student participates in the project planning, implementation, and evaluation independently and makes use of the advice available. The student can gather and utilize customer understanding by choosing and using relevant design thinking and project management methods.

The student impresses the different stakeholders with their application of the design thinking process on the project challenges. The student participates proactively and with goal-orientation in the project planning, implementation, and evaluation.