Digital Transformation of Business - MAR3LF109 - Opinto-opas

Digital Transformation of Business, 5 cr - MAR3LF109

Upcoming implementations

No upcoming implementations yet.

Current implementations

No ongoing implementations yet.

Past implementations

Digital Transformation of Business MAR3LF109-3006 15.01.2024-17.05.2024 5 op (LF6PMAR, ...) +-
Working life connections

Development project with Otto Brand Oy

Campus

Pasila Campus

Teaching language

English

Internationality

Retail industry concentrating in importing but also manufacturing in Finland

Timing

15.01.2024 - 17.05.2024

Enrollment

02.01.2024 - 12.01.2024

Content scheduling

Course start on 16.2.2022 running until 6.5.2022
Groups
- LF6PMAR
- CONTACT
- BLENDED
- LF6EMAR
- EXCH
Teachers

Hannu Koikkalainen, Joona Mäntyvaara

Seats

15 - 45

Degree Programme

GLOBBA Degree Programme in International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

You identify and explain the variety of digital business models, i.e., business to business, business to customer, consumer to consumer. You can explain the benefits and limitations of using digital business models in relation to traditional models. You can determine an appropriate digital business model for a specific company. You can apply the digitalization model as a means to expand business opportunities, add value and internationalize a specific business to transform it.

• business transformation tools and concepts

o opportunities of digitalisation
o value creation
o platform economy
o channel decisions (supply chain & marketing)
o different sources of revenue
o Internet of Things (IoT)
• future business trends

Contact and distant sessions.

Materials to be announced in the implementation plan.

Prerequisites: MAR1LF101 Basics of Marketing and SCM1LF101 Basics of Supply Chain Management.