KREA Spring School - Inspirational Storytelling - MAR011AS3AE - Opinto-opas

KREA Spring School - Inspirational Storytelling, 5 cr - MAR011AS3AE

Upcoming implementations

KREA Spring School - Inspirational Storytelling MAR011AS3AE-3002 24.03.2025-16.05.2025 5 op (TR4HEMAR1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

24.03.2025 - 16.05.2025
Groups
- TR4HEMAR1
- CONTACT
Teachers

Tanja Vesala-Varttala

Seats

15 - 40

Degree Programme

TRALI Tradenomi liiketalous

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

KREA Spring School - Inspirational Storytelling MAR011AS3AE-3001 25.03.2024-17.05.2024 5 op (TR4HEMAR1, ...) +-
Teaching methods and instruction

The course is an international blended intensive programme organized together with students and teachers of international partner universities. Students work in multicultural teams of 4-6 people and co-create digital storytelling around a real-life sustainability challenge and in collaboration with selected industry partners. The course consists of two parts: 1) online and virtual teamwork in multicultural teams (3 sessions via Zoom and Moodle) and 2) an intensive in-person week in Helsinki. The student teams are coached by an international team of teachers throughout their digital storytelling planning, implementation, and evaluation process. In addition, professional and hands-on coaching is provided by a video-making agency.

Learning material and recommended literature

Learn to Change - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

Working life connections

The course is planned and implemented in close collaboration with selected industry partners (in 2024, the sustainability project brief is created together with local retail companies)

Campus

Pasila Campus

Teaching language

English

Internationality

The course is an international blended intensive programme organized together with students and teachers of international partner universities. The digital stories created in the course are targeted at international audiences.

Timing

25.03.2024 - 17.05.2024

Learning assignments

Selected assignments of the site Learn to Change - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

Enrollment

02.01.2024 - 12.01.2024

Content scheduling

-Tue 16 April 2024 at 18:30-19:30 (Finnish time)
-Tue 23 April 2024 at 18:30-19:30 (Finnish time)
-Tue 7 May 2024 at 18:30-19:30 (Finnish time)
-International intensive week: 13-17 May (Monday-Friday, full days). Wednesday 15 May includes an excursion (and a video-shooting trip) to the historical fortress of Suomenlinna.

If you have exams during the intensive week, you can attend those, as the digital storytelling project work is multicultural teamwork and occasional absence of selected team members is acceptable.
Groups
- TR4HEMAR1
- BLENDED
- INTENSIVE
- ONLINE
- EXCH
Teachers

Tanja Vesala-Varttala

Seats

15 - 40

Further information

-Semi-structured learning journal
-Assessment criteria for digital storytelling process and product: https://blogit.haaga-helia.fi/learn-to-change/files/2023/03/Assessment-Criteria-for-Digital-Storytelling.pdf

Degree Programme

TRALI Tradenomi liiketalous

R&D proportion

5.00 cr

Virtual proportion

2.00 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

During this international intensive week, the students work in multicultural teams to script and produce an inspirational customer experience story on video, aimed at multicultural audiences. The students work in multicultural teams and learn to use different design methods to produce creative out-of-the-box story concepts geared to the branding needs of the client company. The students learn to produce attractive video story content that engages and inspires the multicultural target groups.

-Creativity
-International Branding
-Concept Planning
-Content Marketing
-Storytelling
-Video-making
-Multicultural Teamwork

If the student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can contact the teacher in charge of the course to agree on how to show the competence. Information and instructions for recognising and validating prior learning are available on MyNet.

The students plan and produce a customer experience story as part of the operations of Creative Agency Krea (www.krea.fi) in the context of a client project. Visit to an advertising agency is included in the programme.

To pass the course, the student is required to complete a pre-course assignment and to produce a customer experience story as part of a multicultural student team. In addition, the student must participate in the contact sessions, the outdoor adventure day, the advertising agency visit, and the lectures given by an international team of professors.

The participants of the course include students and staff from Haaga-Helia partner universities abroad as well as Haaga-Helia exchange students and BBA students from all over the world.

Materials on Moodle

Contact persons
Tanja Vesala-Varttala
Tuula Ryhänen

No prerequisites.

The student

- is familiar with key concepts related to customer experience and branding

- can take entrepreneurial responsibility for planning and implementing a hands-on storytelling project according to the brief given by Creative Agency Krea (www.krea.fi)

- can use creativity techniques and design methods in planning a customer experience story

- can create attractive story content on video as part of a multicultural student team

- can work as a productive member of a multicultural project team, taking into account and making use of the cultural diversity of the team members