Paid Advertising and Google Ads Strategies for Business Success - MAR010AS2AE - Opinto-opas

Paid Advertising and Google Ads Strategies for Business Success, 2 cr - MAR010AS2AE

Upcoming implementations

Paid Advertising and Google Ads Strategies for Business Success MAR010AS2AE-3002 01.09.2025-12.12.2025 2 op (NONSTOP, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

Campus

Pasila Campus

Teaching language

English

Timing

01.09.2025 - 12.12.2025

Enrollment

01.01.2025 - 01.01.2025
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

15 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

2.00 cr

Evaluation scale

H-5

Current implementations

Paid Advertising and Google Ads Strategies for Business Success MAR010AS2AE-3001 03.02.2025-31.07.2025 2 op (NONSTOP, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

Campus

Pasila Campus

Teaching language

English

Timing

03.02.2025 - 31.07.2025

Enrollment

01.01.2024 - 01.01.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

30 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

2.00 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

Understand how to use paid advertising and Google Ads.
Learn how to conduct keyword research using tools to optimize campaigns.
Understand how to create effective landing pages for PPC campaigns to maximize conversions.
Analyze practical examples of paid advertising campaigns and learn from real-world case studies.
Develop skills to structure and launch successful Google Ads campaigns from start to finish.
Understand how to use free tools to analyze competitors’ ads and improve your own ad strategy.
Explore how AI affects Google Ads and learn to incorporate AI-driven insights for campaign optimization.

How companies can use Google Ads
How to use UberSuggest to find keywords
How to find more keywords using KeywordSheeter
How to create effective landing pages for PPC campaigns
Practical example of a paid advertising campaign – Part one
How to start with Google Ads
How to use SpyFu to analyze competitors' ads
How to use Google Keyword Planner
How AI impacts Google Ads
How to structure a Google Ads campaign
Examples of great Google Ads

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

This course covers the essentials of using Google Ad to run effective paid advertising campaigns. You’ll learn how to conduct keyword research using tools like KeywordSheeter and UberSuggest to optimize your campaigns. The course also teaches you how to create highly effective landing pages for PPC campaigns to maximize conversions. Additionally, you’ll analyze practical examples of successful paid advertising campaigns and gain real-world insights. You’ll develop skills to structure and launch Google Ads campaigns from start to finish, using tools like SpyFu to analyze competitors’ ads and AI-driven strategies to optimize your results. Featuring expert insights and case studies, the course provides practical tools for advertising success.

The course has no special starting requirement.
This course has similar content to Paid Social Media Advertising in Modern Business COM8HH010. Do not enroll if you have taken that course in the past.

The student
- has basic knowledge of the paid advertising
- knows basic concepts of Google Ads
- is able to present the key aspects paid advertising.

The student
- has a good knowledge of the concepts and principles Google ads
- is familiar with the main benefits and disadvantages running Google advertising campaign
- has good skills related to paid advertising campaigns
- can create a good paid advertising plan (final work for this course).

The student
- can demonstrate explicit knowledge of creating an effective Google advertising campaigns
- is very familiar with the different tools related to Google Ads
- has created a very complete and valuable Paid advertising and Google Ads campaigns
- has reinforced learning by reading information related to Google advertising.