Digital and Content Marketing Strategies for Business Success - MAR008AS2AE - Opinto-opas

Digital and Content Marketing Strategies for Business Success, 2 cr - MAR008AS2AE

Upcoming implementations

Digital and Content Marketing Strategies for Business Success MAR008AS2AE-3002 01.09.2025-12.12.2025 2 op (NONSTOP, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

Campus

Pasila Campus

Teaching language

English

Timing

01.09.2025 - 12.12.2025

Enrollment

01.01.2025 - 01.01.2025
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

15 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

2.00 cr

Evaluation scale

H-5

Current implementations

Digital and Content Marketing Strategies for Business Success MAR008AS2AE-3001 03.02.2025-31.07.2025 2 op (NONSTOP, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

Campus

Pasila Campus

Teaching language

English

Timing

03.02.2025 - 31.07.2025

Enrollment

01.01.2024 - 01.01.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

30 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

2.00 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

Understand and describe the digital economy and the role of artificial intelligence in shaping it.
Recognize the importance of digital marketing and its relevance to modern businesses.
Learn how to plan a digital marketing strategy using the SOSTAC framework.
Create an effective content marketing plan tailored to B2B and B2C businesses.
Understand how artificial intelligence is transforming digital marketing strategies.
Apply AI tools to enhance content creation and streamline marketing efforts.

Introduction to the digital economy and artificial intelligence
Why digital marketing is important for you
How to plan a digital marketing strategy using SOSTAC - Part One
How to plan a digital marketing strategy using SOSTAC - Part Two
Bonus video - How to create your digital marketing plan
Introduction to content marketing
How to create an effective content marketing plan
Understanding the benefits of content marketing for B2B vs. B2C
How artificial intelligence will affect digital marketing
Six most important AI applications for digital marketing
How to use Paragraph AI and other AI tools for writing

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

This course explores the fundamentals of digital marketing and content marketing, as well as the significant impact of artificial intelligence on modern business practices. You’ll learn why digital marketing is essential for businesses today and how to develop a digital marketing strategy using the SOSTAC framework. The course also covers how to create an effective content marketing plan for both B2B and B2C markets. In addition, you’ll gain insights into how AI is transforming digital marketing strategies and discover the most important AI tools to enhance content creation. With expert insights and practical examples, this course equips you with the tools needed for digital marketing success.

The course has no special starting requirement.
This course has similar content to Digital Marketing in Modern Business COM8HH009. Do not enroll if you have taken that course in the past.

The student
- has a basic knowledge of digital marketing and content marketing
- has basic skills related to content marketing
- is able to present the key aspects of digital marketing.

The student
- has a good knowledge of the concepts and principles of digital marketing and content marketing
- is familiar with the main benefits of digital marketing
- has good skills related to content marketing
- can create a good digital marketing plan (final work for this course).

The student
- can demonstrate explicit knowledge of creating an effective digital marketing plan
- is very familiar with modern content marketing
- has created a very complete and valuable digital marketing and content marketing plan (final work)
- has reinforced learning by reading information related to digital marketing and content marketing.