Instagram and Social Media Strategies for Business Success - MAR006AS2AE - Opinto-opas

Instagram and Social Media Strategies for Business Success, 2 cr - MAR006AS2AE

Upcoming implementations

Instagram and Social Media Strategies for Business Success MAR006AS2AE-3002 01.09.2025-12.12.2025 2 op (NONSTOP, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

Campus

Pasila Campus

Teaching language

English

Timing

01.09.2025 - 12.12.2025

Enrollment

01.01.2025 - 01.01.2025
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

15 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

2.00 cr

Evaluation scale

H-5

Current implementations

Instagram and Social Media Strategies for Business Success MAR006AS2AE-3001 03.02.2025-31.07.2025 2 op (NONSTOP, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

Campus

Pasila Campus

Teaching language

English

Timing

03.02.2025 - 31.07.2025

Enrollment

01.01.2024 - 01.01.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

30 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

2.00 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

Understand and describe Social Media Marketing as a strategic tool in today’s international business environment.
Apply social media marketing theories and new techniques like the use of virtual reality to practical marketing campaigns.
Understand how companies can use and leverage Instagram.
Identify and use the latest Instagram techniques.
Understand how social media algorithms work.
Create a short Instagram and social media plan for a company.

Introduction to Social Media
How social media algorithms work
How to create images with Canva using AI
How to identify your ideal client using a social media strategy
How to create a content marketing strategy for social media
How to measure the effectiveness of your social media strategy
How to optimize your presence on Instagram
How to do competitor analysis on Instagram
How to use artificial intelligence to find hashtags
How to optimize your Instagram profile
How Instagram algorithm works
How to schedule Instagram Stories and Reels
Interview with Instagram expert Veera Markkanen
Examples and case studies
Questions and answers

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

This course covers the essentials of social media, including how algorithms work and how to use Instagram effectively. You’ll learn how to create a social media plan and design images using artificial intelligence tools. The course also teaches you how to optimize your Instagram presence and leverage AI for competitor analysis and finding the best hashtags.

The course has no special starting requirement.
This course has similar content to Social Media Marketing in Modern Business COM8HH004. Do not enroll if you have taken that course in the past.

The student
- has basic knowledge of social media
- knows basic concepts of Instagram marketing
- is able to present the key aspects of social media marketing.

The student
- has a good knowledge of concepts and principles of social media
- is familiar with the main benefits and disadvantages of social media
- has good skills related to Instagram marketing
- can do a good social media marketing plan (final work for this course).

The student
- can demonstrate explicit knowledge of creating effective plan of how to use social media marketing
- can create effective content in Instagram platforms that creates value for companies
- is very familiar with the different Instagram tools
- has created very complete and valuable social media and Instagram marketing plan (final work)
- has reinforced learning by reading information related Instagram marketing.