Managing Experiences - EXP1RZ002 - Opinto-opas

Managing Experiences, 9 cr - EXP1RZ002

Upcoming implementations

Managing Experiences EXP1RZ002-3010 03.11.2025-30.04.2026 9 op (BLENDED, ...) +-
Campus

Athens

Teaching language

English

Timing

03.11.2025 - 30.04.2026

Enrollment

10.03.2025 - 10.03.2025
Groups
- BLENDED
- LEMONDE22S1
- ONLINE
- LEMONDE24S5
Teachers

Mario Passos Ascencao, Violeta Salonen

Seats

15 - 15

Degree Programme

22HOTEM Degree Programme in Hospitality, Tourism and Experience Management

R&D proportion

0.00 cr

Virtual proportion

9.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

Managing Experiences EXP1RZ002-3009 04.11.2024-02.05.2025 9 op (BLENDED, ...) +-
Campus

Athens

Teaching language

English

Timing

04.11.2024 - 02.05.2025

Enrollment

08.03.2024 - 08.03.2024
Groups
- BLENDED
- ONLINE
- LEMONDE24S5
- LEMONDE22S1
Teachers

Mario Passos Ascencao, Violeta Salonen

Seats

15 - 15

Degree Programme

22HOTEM Degree Programme in Hospitality, Tourism and Experience Management

R&D proportion

0.00 cr

Virtual proportion

6.00 cr

Evaluation scale

H-5

On completion of the course, the student is able to
• know key concepts underpinning the management of experience
• familiar with guests, contexts, the experience provider and providing insights
• explain and map Experience concepts; make concepts tangible
• provide guidelines and plans for implementation of Experiences
• develop and apply experience management frameworks to a real case

• Experience fundamentals
• Managing experience frameworks/modules
• Service-dominant logic and experience-dominant logic
• Servicescape and experiencescape
• Authenticity in Experiences
• Stories and transmedia storytelling
• Multiverse
• Experience quality
• Mass customization
• Understanding guests
• Scanning the environment
• Design thinking
• The future of managing Experiences

The learning goals of this course can be reached in the following ways:

a. Lectures and related assignments as full-time studies
b. Participation in a working life project
c. Exam and/or learning assignment(s)

Assessing one’s own learning is a compulsory part of the course.

All materials will be provided during the course.

In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.

No previous studies needed and no binding connections to other courses.

Grade 1
The student can interpret key concepts underpinning the management of experience. S/he can identify guests, contexts, the experience provider and providing insights. S/he can explain and map the experience concepts and sufficiently make concepts tangible. S/he can sufficiently provide guidelines and plans for implementation of experiences. S/he can sufficiently develop and apply experience management frameworks to a real case. S/he is sufficiently able to evaluate own/peer performance within the Experience project context.

Grade 3
The student can interpret key concepts underpinning the management of experience. S/he can identify guests, contexts, the experience provider and providing insights. S/he can explain and map well the experience concepts and make concepts tangible. S/he can provide guidelines and plans for implementation of experiences. S/he can develop and apply experience management frameworks to a real case. S/he is able to evaluate own/peer performance within the Experience project context.

Grade 5
The student can very well interpret key concepts underpinning the management of experience. S/he can outstandingly identify guests, contexts, the experience provider and providing insights. S/he can critically explain and map the experience concepts and make concepts tangible. S/he can very well provide guidelines and plans for implementation of experiences. S/he can critically develop and apply experience management frameworks to a real case. S/he is very much able to evaluate own/peer performance within the Experience project context.

The course is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.