LEBUM Degree Programme in Leading Business Transformation
R&D proportion
0.00 cr
Virtual proportion
2.50 cr
Evaluation scale
H-5
Current implementations
No ongoing implementations yet.
Past implementations
No past implementations yet.
Learning objectives
The aim of this course is to develop an understanding of sustainable business development in a global and rapidly changing world through a framework of responsibility, reputation and stakeholder relations.
Upon completion of the course, students will understand how social, economic and environmental responsibility and stakeholder relations are interlinked and how they affect the organization’s operations, decision-making and reputation. Students will be able to prioritize the organization’s stakeholders and identify their expectations and identify potential reputational risks, especially from a sustainability perspective. Students will be able to develop the organization’s stakeholder relations and apply communication and reputation management strategies that support the sustainability and reputation of the organization in a rapidly changing global environment.
Contents
Key themes
• Sustainability from a reputation and brand perspective
• Stakeholders and managing expectations
• Crisis communication: planning and implementation
• Crisis preparedness and response
Implementation methods, Demonstration and Work&Study
Evening Contact Blended
Learning materials
Learning materials are provided by the instructor and available in Moodle.
Intro
A sustainable organization takes into account the economic, social and environmental impacts of its activities and decisions in its decision-making. This responsibility is also required by stakeholders, and failure to do so can lead to a loss of stakeholder trust and a crisis that can take a long time to recover from.
How to identify stakeholders' expectations? How to identify, anticipate, prepare and respond to crises and manage reputation responsibly? All these questions will be answered in this modularly structured course, where, after the theoretical part, you will apply what you have learned by analyzing a current topic or a selected organization, either independently or with a group.
Starting level and linkage with other courses
This course unit is part of the master's degree's curriculum. Completion of the course requires master's study entitlement.
Assessment criteria
Assessment criteria - grade 1
When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.
The student demonstrates satisfactory competence in relation to the course learning objectives. The student identifies some of the theories, perspectives and concepts presented in the course. The student weakly identifies their implications for practice.
Assessment criteria - grade 3
The student demonstrates good competence in relation to the course learning objectives. The student has good command of the theories, perspectives and concepts presented in the course. The student is able to analyze their implications for practice.
Assessment criteria - grade 5
The student demonstrates excellent competence in relation to the course learning objectives. The student profoundly masters theories, perspectives and concepts presented in the course. The student critically and thoroughly applies the concepts and theories learned in the course to analyze and create solutions for practical work situations.