No upcoming implementations yet.
Participation to Zooms is not mandatory, but based on course feedback highly encouraged and beneficial!
Pedagogical approach in this course is Autonomous and Experimental Learning - and we follow "iterative and agile" way of working :). This means that
Course follows the the customer journey approach and themes where there the structure is as follows
A) First A lecture to the topic and introduction of related assignment(s)
B) “Independent study and testing"” where students get familiar with the topic and materials, look for information, engage with each other on the discussion forum and do some content creation / testing / analysis.
C) Analysis and discussion together before moving into the next topis
and so on..
Note! As this course very much follows the iterative process of planning, ideation, testing, measurement, evaluation and development it is encouraged to identify a real life "test lab" and objective for the course assignments.
This could be, for example related to your own personal brand, company employee advocacy, improvement of customer engagement etc. It is not mandatory, and there are options for assignments that don't require testing but from the learning perspective testing something for real is ideal :)
No re-takes as the evaluation is mostly based small tests and experiments done during the course.
International by default.
21.08.2023 - 15.12.2023
The main assignments of this autonomous-learning and iterative course are 10 % Exam (motivational orientation assignment) 10 % Online certificate (Hubspot or similar) 60 % Small experiments and tests and weekly Moodle activity & Zoom participation 20 % Reflective essay on own learning with at least one peer-reviewed article used OR presentation about using ChatGBT in Marketing
12.06.2023 - 18.08.2023
06.09. 17:40 - 20:30 Zoom
13.09. Inpedendent study / testing / experimenting
20.09. 17:40 - 20:30 Zoom
27.09. Inpedendent study / testing / experimenting
04.10. 17:40 - 20:30 Zoom
11.10. Guest Lecture Mira Mäntyranta, Head of Analytics @Nordic Morning 17:40 - 20:30 arranged as a hybrid event in both Pasila 6205 and in Zoom
26.10. 17:40 - 20:30 ZoomV
02.11. Inpedendent study / testing / experimenting
09.11. 17:40 - 20:30 Zoom
16.11. Inpedendent study / testing / experimenting
23.11. 17:40 - 20:30 Zoom
30.11 17:40 - 20:30 Zoom
06.12 FINNISH INDEPENDENCE DAY
13.12. Inpedendent study / testing / experimenting
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
Pedagogical approach is Autonomous and Experimental Learning
"A goal-oriented and self-directed approach to learning whereby learners take responsibility for setting their own learning objectives, selecting suitable learning strategies and methods for specific purposes, and monitoring and evaluating their efforts, improvements and practical results, making use of the support of relevant learning communities and collaboration partners, both online and offline".
Participation to Zoom sessions is not mandatory, but primary support from the teacher is available during those. Active participation also has positive impact on the course evaluation
Mostly online materials provided by the teacher and the materials acquired by the students themselves.
Visitors / visit and course assignments that are strongly related to working life.
24.10.2022 - 16.12.2022
To be announced in the course kick off
13.06.2022 - 21.10.2022
Detailed weekly themes, as well as assignments will be announced when course Moodle opens, on 24.10 the latest. But the teaching hours as well as Zoom information is below:
Thu 27.10 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Course Kick Off - mandatory attendance
Thu 10.11. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Thu 17.11. 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Thu 24.11 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Thu 01.12 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Thu 08.12 17:40 - 20:30 Zoom https://haaga-helia.zoom.us/j/62968506165
Depending on the implementation, learning methods include contact lessons, independent studies, project work, teamwork and online studies. Course requires independent, autonomous and experimental approach to information search and learning. The assessment of one’s own learning is an obligatory part of the course.
Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. Instructions for recognizing and validating prior learning (RPL) will be given by the teacher(s) at the beginning of the course.
15 - 40
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation