Digital Marketing Technologies COM4HM103-3002 26.10.2020-18.12.2020 5 op(MACOME, ...)+-
Mode of delivery
26.10.2020 - 18.12.2020
15.06.2020 - 30.10.2020
15 - 40
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
The student can make use of marketing technology solutions to streamline marketing and communication processes and to improve sales and customer satisfaction in an organisation.
• Technologies in Advertising, Content Marketing, Social Interaction, and Sales
• Setting Objectives for the Use of Marketing Technologies
• Selection and Use of Marketing Technology Solutions
• Benefits and Results of Marketing Technology
Depending on the implementation, learning methods include contact lessons, independent studies, project work, teamwork and online studies. The assessment of one’s own learning is an obligatory part of the course.
Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
To be announced in the implementation plan.
This course replaces the following courses from the previous curriculum
• COM4LJ012 Current Trends: Integrated Marketing Communication
• JAT8LU005 Yritysviestinnän uudet ympäristöt
Starting level and linkage with other courses
Assessment criteria - grade 1
The student is familiar with concepts and methods related to the objectives and the use of marketing technology solutions. The student knows the main categories of marketing technologies and understands their business benefits. The student can actively seek information related to new marketing technologies to support decision-making concerning the objectives, selection and application of marketing technology.
Assessment criteria - grade 3
The student understands and can evaluate concepts and methods related to making strategic marketing technology decisions for different types of business needs and market challenges. Based on brand, customer and market insight, the student can plan strategic objectives for the use of different marketing technology categories and deliver arguments and give evidence related to the business benefits of given marketing technology solutions. S/he can measure and optimise the use of marketing technology to improve sales and customer satisfaction.
Assessment criteria - grade 5
The student can critically evaluate and innovate value-added concepts and methods related to the development of marketing technology categories and solutions for various types of business needs and market challenges. S/he can implement and manage marketing technology development processes independently and effectively. S/he can initiate and influence co-operation between different organisational functions and prioritise actions. S/he can proactively seek and analyse business critical information to improve the performance of marketing