Technology Enhanced Experiences in Hospitality BusinessLaajuus (5 cr)

Learning objectives

*Is able to identify realistic opportunities for applying different extended reality solutions in hospitality business
*Is able to critically assess the impacts of extended reality solutions on customer experience
*Is able to build a realistic business case for leveraging extended reality technology in hospitality settings

Contents

*Introduction to augmented reality (AR), virtual reality (VR), mixed reality (MR), extended reality (XR)
*Extended reality solutions in hospitality business
*Extended reality as part of the customer experience
*Building a business case for leveraging extended reality technology in hospitality business

Implementation methods, demonstration and Work&Study

Lectures, guest lectures, student project

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student recognises different approaches to creating technology enhanced experiences in hospitality business. The student understands how immersive technologies impact customer experience and business. The student is able to build a basic business case for leveraging immersive technologies in hospitality.

Assessment criteria - grade 3

The student is able to analytically describe different approaches to creating technology enhanced experiences in hospitality business. The student is able to analyse how immersive technologies impact customer experience and business. The student is able to build a compelling business case for leveraging immersive technologies in hospitality.

Assessment criteria - grade 5

The student is able to analyse the overall developments and use cases of immersive technology in general and in relation to hospitality business. The student is able to critically analyse how immersive technologies impact customer experience and business. The student is able to build a strong and realistic business case for leveraging immersive technologies in hospitality in the short- and long-term future.

Learning materials

Material provided by the lecturer.