Technology Enhanced Experiences in Hospitality Business (5 cr)

Evaluation scale

H-5

Schedule

Week 1 - Introduction and assignment 1 kick off
Week 2 - Planning and Storyboarding, and content production
Week 3 - Scene building and user testing
Week 4 - Finalising and showcasing assignment 1
Week 5 - Introduction and assignment 2 kick off
Week 6 - Planning and Storyboarding, and content production
Week 7 - Scene building and user testing
Week 8 - Finalising and showcasing assignment 2

Implementation methods, demonstration and Work&Study

Lectures, guest lectures, student project

Intro

Hospitality businesses increasingly combine high-tech and high-touch approaches to create engaging and memorable experiences. In this course you will learn how technology can best enhance experiences in hospitality business.

Materials

The material is distributed in Moodle. The students will need a computer and a mobile phone on the course.

Teaching methods and instruction

This course explores the integration of augmented, virtual, and extended reality technologies in the hospitality industry, focusing on enhancing customer and employee experiences. Participants will gain hands-on experience through individual and group projects, such as creating digital twins and virtual guidance for destinations, while learning to build business cases for immersive technology solutions.

The students will do two projects during the course. The first is a digital twin project. The second project is to create virtual guidance for a destination. The projects are done in small groups or individually, if the student so wishes.

Working life connections

The implementation contains visitor lectures from different companies.

Exam dates and re-exam possibilities

No exams

Internationality

Implementation's material and the examples used in exercises are international

Learning assignments

In the first assignment, the students will create a digital twin for their chosen organisation. The purpose of the digital twin is to enhance the pre-booking stage of the guest journey, allowing guests to immerse themselves in the space before they book.

Assignment 1 Deliverables:
Design thinking canvas
Link to the first version of the digital twin
Link to the revised version of the digital twin and user testing report

In the second assignment, the students' task is to plan, develop and test a concept for immersive guidance at a destination or location of their own choosing. The aim of immersive guidance is to enhance the during-experience phase of the guest journey, allowing guests to deepen their visit by, e.g. learning something about the location, engaging in gamified activities, experiencing something new, etc.
 
Assignment 2 Deliverables:
Design thinking canvas
Link to the first version of the app
Link to the revised version of the digital twin and user testing report

Assessment methods

The course consists of two assignments, Assignment 1 and Assignment 2
Both assignments are project-based and done in groups
Both assignments are mandatory and have to be completed in order to pass the course.
Both assignments will give 50 points.
Course is graded from 1 to 5: 90 points --> 5, 80 --> 4, 70 --> 3, 60 --> 2, 50 --> 1