Facebook, Instagram, and TikTok Advertising Strategies for Business SuccessLaajuus (3 cr)

Learning objectives

Understand how Facebook (Meta) advertising works and how to structure a successful Facebook ads campaign.
Learn how to spy on competitors' ads on Facebook and use insights to improve your own strategy.
Develop skills to create effective Facebook and Instagram ad campaigns, including selecting objectives and analyzing results.
Analyze real-life examples of Facebook ad reports to improve campaign performance.
Understand how to create custom and lookalike remarketing audiences on Facebook to boost engagement.
Explore remarketing strategies, including examples from remarketing, and learn to achieve the best ROI with Facebook ads.
Gain an understanding of TikTok advertising, its opportunities, challenges, and examples of effective campaigns.

Contents

How Facebook advertising works
How to spy on your competitors' ads on Facebook
How to structure a Facebook ads campaign
How to create Instagram advertising campaigns
How to analyze Facebook ad results
Real-life example - How to analyze Facebook ad reports
How to run successful Facebook campaigns - Interview with Ville Vänni - Part I
Introduction to remarketing
Examples of Google remarketing
How to create a custom remarketing audience on Facebook
How to create a lookalike audience on Facebook
How to achieve the best ROI with Facebook - Keith Krance
Introduction to TikTok Advertising
Opportunities and challenges with TikTok marketing
Examples of effective TikTok Advertising

Starting level and linkage with other courses

The course has no special starting requirement.
This course has similar content to Paid Social Media Advertising in Modern Business COM8HH010. Do not enroll if you have taken that course in the past.

Implementation methods, demonstration and Work&Study

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student
- has basic knowledge of the paid advertising
- knows basic concepts of Facebook and Instagram (meta advertising)
- is able to present the key aspects remarketing

Assessment criteria - grade 3

The student
- has a good knowledge of the concepts and principles Google ads
- is familiar with the main benefits and disadvantages running Google advertising campaign
- has good skills related to paid advertising campaigns
- can create a good paid advertising plan (final work for this course).

Assessment criteria - grade 5

The student
- can demonstrate explicit knowledge of creating an effective Facebook and Instagram advertising
- is very familiar with the different tools related to Facebook advertising
- has created a very complete and valuable Facebook and Instagram and TikTok advertising campaign.
- has reinforced learning by reading information related to Instagram and Facebook advertising.

Learning materials

More than 50 video tutorials that are inside the course.
Industry publications and PDFs