Facebook, Instagram, and TikTok Advertising Strategies for Business Success (3 cr)
Code: MAR011AS2AE-3001
Basic information of implementation
- Enrollment
- 01.01.2024
- Enrolment for the implementation has ended.
- Timing
- 03.02.2025 - 31.07.2025
- Implementation is running.
- ECTS Credits
- 3 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 30 - 100
- Degree programmes
- AVO Open University of Applied Sciences
- Teachers
- Lasse Rouhiainen
- Groups
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NONSTOPNONSTOP -implementation
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AVOINAMKAvoimen AMK:n toteutus
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VIRTUALVirtual implementation
- Course
- MAR011AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.
Intro
This course provides a comprehensive guide to Facebook (Meta) and TikTok advertising, focusing on how to structure successful ad campaigns and improve your strategy by analyzing competitors' ads. You’ll learn how to create effective Facebook ad campaigns, from selecting objectives to analyzing results, and explore real-life examples of campaign performance. The course also covers advanced remarketing strategies, including creating custom and lookalike audiences on Facebook, and achieving the best ROI with Facebook ads. Additionally, you’ll gain insights into TikTok advertising, learning about its opportunities, challenges, and examples of effective campaigns. Expert insights and practical examples ensure you learn actionable tools for success.
Materials
More than 50 video tutorials that are inside the course.
Industry publications and PDFs