H2H CommunicationLaajuus (5 cr)

Learning objectives

After completing the course student is able to
-identify H2H (human to human) principles and frameworks related to H2H communication and marketing
-apply, plan and implement stakeholder and customer driven H2H communication and marketing solutions

Contents

-key principles and frameworks on H2H communication and marketing
-analysing, planning and implementing H2H approach to strategic and tactical communication and marketing solutions

Starting level and linkage with other courses

No prerequisites

Implementation methods, demonstration and Work&Study

Course is a combination of class room lectures, independent study, projects, small group exercises and virtual learning.

The assessment of one’s own learning is an obligatory part of the course.

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email.

Assessment criteria - grade 1

Student is somehow able to describe the key concepts of H2H communication and marketing. He / She / recognizes theoretical frameworks related to the topic. He / She is able to apply H2H approach to marketing communication.

Assessment criteria - grade 3

Student is able to describe the key concepts of H2H communication and marketing. He / She / is familiar with the main theoretical frameworks related to the topic. He / She is able to analyze and apply H2H approach to stakeholder and customer-driven communication and marketing.

Assessment criteria - grade 5

The student has internalized the key concepts and theoretical frameworks of H2H communication and marketing very well.

The student is able to analyze, justify and apply the H2H approach to stakeholder and customer-driven communication and marketing.

The student is able to identify the opportunities in H2H approach in supporting strategic marketing communication.

Student's commitment to course schedule and responsibilities is at excellent level.

Learning materials

Learning material will be published in the implementation plan / Moodle

Further information

This course replaces the following courses in the previous curriculums:
COM4LJ007 Organization, Diversity and Employees
COM4LJ013 Media and Public Relations
MGT2HY201 Leadership Communication

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.