Customer Insight and Marketing (5 cr)

Code: YHT1PE012-3001

Basic information of implementation

Timing: 23.08.2021 - 17.12.2021; Implementation has ended.

ECTS Credits: 5 cr

Campus: Porvoo Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: IBBA Degree Programme in International Business Administration

Teachers: Jemina Kinnari

Groups: CONTACT
Contact implementation

Course: YHT1PE012

Evaluation scale

H-5

Schedule

tuesdays 12-13.45 and fridays 12-13.45

Materials

Books on the content topics
E-books and online articles
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools

Teaching methods and instruction

Online and contact teaching
Lectures and workshops
Independent study and teamwork
The assessment of one’s own learning
Reading Circle
Inquiry based Learning/ Project work

Working life connections

When applicable company visits, guest lecturers and workshops in cooperation with different companies and organisations. Commissions from industry partners.

Internationality

Possibility to work with international team and international lectures. Guest lecturers from international organisations and partner universities. International learning materials.

Learning assignments

Individual assignment
Group work

Assessment methods

Grade 1
Knows the basic concepts, processes and the main goals of marketing. Understands the importance of customer focus in operations. Can describe the competitive means and customer needs in marketing. Can name sources and channels from which customer related information is available.
Grade 3
Can formulate marketing goals and understand the importance of brand and service promise. Can compare competitive means of marketing and understands their connection to marketing and sales goals. Understands the principles of sustainable development in marketing and sales. Can collect information that supports customer understanding from various sources. Can develop solutions to customer needs and communicate his or her own ideas.
Grade 5
Can justify the advantages and challenges of different means of competition and apply them to achieve marketing and sales goals. Is able to analyse the implementation of the principles of sustainable development in marketing. The student is able to analyse customer needs and use marketing measures to develop added value for the customer and to communicate his/her own solutions professionally.