Entrepreneurship and Business Operations (5 cr)

Evaluation scale

H-5

Schedule

Schedule will be communicated later

Materials

Scarborough,N. 2011. Essentials of Entrepreneurship and Small Business Management
Osterwalder, A. & Pigneur, Y. 2010. Business Model Generation.
Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014. Value Proposition Design
Bovée, C. & Thill,J. Business in Action any edition

Teaching methods and instruction

Inquiry learning
Online lecturing
Class lecturing
Guest Lecturing
Readings & Workshops

Working life connections

Guest lecturer from real companies
Business ideas should come from real business environment

Exam dates and re-exam possibilities

No written exam

Internationality

Expected participants from different nationalities
Different international experiences
Business ideas include starting businesses involving foreign markets as well
Business idea may be about developing services for foreign customers such as tourists or foreign users

Completion alternatives

Students may acquire credits through demonstration of their previous competences or other independent work.
This should be agreed with the responsible teacher

Learning assignments

There are several assignments and deliverables. These assignments may be completed in teams of max 4 students. Assignments are related to creating a business plan and instructions will be described in Moodle.

Assessment methods

Several factors will be assessed:
Market analysis
Business idea (new, innovative, creative, well-motivated value proposition)
Feasibility (realistic, backed up by statistics, well-defined target group)
Visual impression (presentation, materials, outfits)
Presentation and communication (logical, selling, interactive, fluent, stage presence)
Profitability (financial calculations, understanding the importance of profitability)
Participation and activity