Tourism Management (10 cr)
Code: TOU021AS2AE-3001
Basic information of implementation
- Enrollment
- 18.09.2023 - 19.09.2023
- Enrolment for the implementation has ended.
- Timing
- 01.09.2023 - 31.12.2023
- Implementation has ended.
- ECTS Credits
- 10 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 50
- Degree programmes
- HOST Strategic Hospitality Management
Evaluation scale
H-5
Intro
The course looks at the tourism industry with its various providers in particular. For this purpose, the common technical terms are explained and differentiated from each other at the beginning and the special features of the tourism product are shown. By means of key figures, data and facts, the various submarkets, providers and target groups are presented, thus providing an overview of the tourism market. In order to understand the demand side, the motivation of customers, their information and decision-making processes as well as the importance of quality are explained and the significance of experiences in the conception of tourism products is elaborated. An overview of the suppliers of tourism products is presented and their interaction in the creation of a travel product is shown. After an overview of the most important destinations, the management of destinations, attractions and theme parks, events, cruises as well as the business travel market are dealt with in depth. Finally, current as well as emerging trends are highlighted as influencing factors for upcoming developments in the market.