Sustainable Communication and Changing Consumer Behavior (5cr)

Evaluation scale

H-5

Schedule

Classes 3 hours once a week. Time and place to be announced.
Group work (unsupervised) 3 hours once a week at a place to be announced or a place of your choosing.

Implementation methods, demonstration and Work&Study

This course is blended. Cases, projects and assignments. Demonstration of competence as recognition of prior learning, contact competence councelling teacher Niina Moilanen.
For more information see Haaga-Helia student pages Recognition of Learning

Intro

Sustainable communications helps you to create value and increase competitiveness to your business by demonstrating the sustainability to all stakeholders. In this course you will find out how communicating sustainability can be a force for good.

Materials

Material provided in the Moodle platform.

Teaching methods and instruction

Lectures
Poster session
Empathy map
Fishbowl
Report
Group work
Individual assignments

Working life connections

The topic, context and examples are all industry-related.

Exam dates and re-exam possibilities

No exams.

Internationality

The topic, learning materials and examples are international

Learning assignments

#1 Individual introductory assignment 20%: My responsible consumption assignment.

#2 Group Assignment Changing Consumer Behaviour: Trend analysis (poster + report) 20 %

#3 Group Assignment Sustainable Consumer: Make an empathy map of a created sustainable consumer 20 %

#4 Group Assignment Improving sustainable communication 40 %:
Make a sustainability communication plan for a chosen company

Activity in class will affect the final grade.

Assessment methods

Individual assignment: 20 %
Group assignment: consumer behaviour: 40 %
Group assignment: sustainable communication: 40 %

Activity in class will affect the final grade.