Experience and Transformative Economies in Hospitality and Tourism (5 cr)
Code: TOU004AS2AE-3003
Basic information of implementation
- Enrollment
- 03.06.2024 - 18.10.2024
- Enrolment for the implementation has ended.
- Timing
- 21.10.2024 - 13.12.2024
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- EXPER Hospitality and Tourism Experience Management
- Teachers
- Janne Jokinen
- Violeta Salonen
- Groups
-
REE3HA1Hospitality and Tourism Experience Management, 3rd semester, Haaga
-
CONTACTContact implementation
-
EXCHEXCH Exchange students
- Course
- TOU004AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
The learning style of this course can be reached in following ways:
1. Lectures and related assignments
2. Group work on given project
3. Independent work
4. Active participation in discussions
If you already know the contents of this course, you can show your skills. Ask the teacher of the course for more information. For more information on identifying competencies: https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study.
Intro
In this course you will get acquainted with key concepts of both experience and transformation economy. You will become familiar with different theories and models of the experience economy as well as have the opportunity to identify perception of the value from customer’s perspective. You will also deepen your knowledge on key concepts underpinning the creation of transformative experiences as well as become familiar with the biggest players in the industry. Equally, you will get a grasp of the main legal framework as well the core marketing and data protection rules that regulate experience economy.