Experience and Transformative Economies in Hospitality and Tourism (5 cr)

Code: TOU004AS2AE-3003

Basic information of implementation


Enrollment
03.06.2024 - 18.10.2024
Enrolment for the implementation has ended.
Timing
21.10.2024 - 13.12.2024
Implementation has ended.
ECTS Credits
5 cr
Campus
Haaga Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
EXPER Hospitality and Tourism Experience Management
Teachers
Janne Jokinen
Violeta Salonen
Groups
REE3HA1
Hospitality and Tourism Experience Management, 3rd semester, Haaga
CONTACT
Contact implementation
EXCH
EXCH Exchange students
Course
TOU004AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

The learning style of this course can be reached in following ways:
1. Lectures and related assignments
2. Group work on given project
3. Independent work
4. Active participation in discussions

If you already know the contents of this course, you can show your skills. Ask the teacher of the course for more information. For more information on identifying competencies: https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study.

Intro

In this course you will get acquainted with key concepts of both experience and transformation economy. You will become familiar with different theories and models of the experience economy as well as have the opportunity to identify perception of the value from customer’s perspective. You will also deepen your knowledge on key concepts underpinning the creation of transformative experiences as well as become familiar with the biggest players in the industry. Equally, you will get a grasp of the main legal framework as well the core marketing and data protection rules that regulate experience economy.

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