Leading Experiential Luxury Business and Marketing (5cr)

Code: SER021AS3AE-3003

Basic information of implementation

Timing: 23.03.2026 - 15.05.2026; The implementation has not yet started.

ECTS Credits: 5 cr

Campus: Porvoo Campus

Teaching languages: English

Seats: 15 - 45

Degree programmes: RESTO Hospitality and Tourism Management

Teachers: Mona Eskola; Sirpa Turunen

Groups: CONTACT
Contact implementation; REE4PC1
Sustainable Tourism and Event Management, 4th semester, Porvoo; RE4PC1
Restonomi, päivä, 4. lukukausi, Porvoo, ryhmä 1; EXCH
EXCH Exchange students

Course: SER021AS3AE

Evaluation scale

H-5

Schedule

13.3.2026 - 15.35.2026 More specific dates will be announced as the course is published.

Intro

You are warmly invited! Join us and elevate your understanding of luxury to new heights. Our course offers an essential understanding of luxury business while gaining profound insights into the holistic realm of luxury marketing. Unlock the secrets behind crafting luxury experiences that resonate with discerning clientele. Learn about the organizational culture and the pivotal role of employees in the creation of unique products and services. This course is designed to evaluate sustainability management and operations, ensuring that luxury isn't just about opulence but also about responsibility and longevity.

Materials

Presented in course's Moodle platform.

Teaching methods and instruction

Contact, daytime teaching

Working life connections

The course is implemented in close collaboration with working life.

Exam dates and re-exam possibilities

The course includes mandatory assignments and a quiz at the end of the course that partially contributes to the grade. In case of a failed result, the quiz test may be attended once during the course.

Internationality

The course is implemented in a close relationship within international domain.

Completion alternatives

For DEMO inquiries please contact the teacher

Learning assignments

Individual and group work and a quiz test at the end of the course.

Assessment methods

Grading 0 - 5