Leading Experiential Luxury Business and Marketing (5 cr)

Code: SER021AS3AE-3002

Basic information of implementation


Timing
12.01.2026 - 13.03.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Haaga Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
RESTO Hospitality and Tourism Management
Teachers
Terhi Oksanen-Alén
Mia Tarhanen
Groups
CONTACT
Contact implementation
Course
SER021AS3AE

Evaluation scale

H-5

Intro

You are warmly invited! Join us and elevate your understanding of luxury to new heights. Our course offers an essential understanding of luxury business while gaining profound insights into the holistic realm of luxury marketing. Unlock the secrets behind crafting luxury experiences that resonate with discerning clientele. Learn about the organizational culture and the pivotal role of employees in the creation of unique products and services. This course is designed to evaluate sustainability management and operations, ensuring that luxury isn't just about opulence but also about responsibility and longevity.

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