Leading Experiential Luxury Business and Marketing (5 cr)

Evaluation scale

H-5

Schedule

Weekly plan
Week 1.
Tue 14.1. Course introduction, program and instructions to assignment #1 Media review
Thu 16.1. Class workshop: what is luxury

Week 2.
Tue 21.1. Luxury business characteristics & Global luxury market
Thu 23.1. Sustainable management and CSR in the luxury industry + instructions to assignment #2 CSR analysis

Week 3.
Tue 28.1. Online team working: CSR analysis (assignment #2)
Thu 30.1. Online team presentations: CSR analysis (assignment #2)

Week 4.
Tue 4.2. Uniqueness of luxury marketing
Thu 6.2. Instructions and team working: assignment #3 Marketing plan

Week 5.
Tue 11.2. Elements and characteristics of experiential luxury marketing
Thu 13.2. Elements and characteristics of experiential luxury marketing

Week 6.
Tue 25.2. Employee skills and competencies in the luxury business
Thu 27.2. Leadership in the luxury business

Winter break

Week 7.
Tue 4.3. Luxury business models
Thu 6.3. Class activity: Media review assignment #1 presentations & discussion sessions

Week 8.
Tue 11.3. Marketing plan assignment #3 presentations
Thu 13.3. Multiple choice quiz test, Moodle

Intro

You are warmly invited! Join us and elevate your understanding of luxury to new heights. Our course offers an essential understanding of luxury business while gaining profound insights into the holistic realm of luxury marketing. Unlock the secrets behind crafting luxury experiences that resonate with discerning clientele. Learn about the organizational culture and the pivotal role of employees in the creation of unique products and services. This course is designed to evaluate sustainability management and operations, ensuring that luxury isn't just about opulence but also about responsibility and longevity.

Materials

Course materials
To be announced at the beginning of the course

Teaching methods and instruction

Online course, meetings via Zoom two times a week
When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

Learning assignments

Assignments Max 100p
1. dl March 3rd assignment #1 Media review 15 p
2. dl Jan 29th assignment #2 CSR analysis 10p
3. dl March 10th assignment #3 Marketing plan 45p
4. dl March 13th multiple choice quiz 30p

Assessment methods

Grades
49p or less =failed 50-59=1 60-69=2 70-79=3 80-89=4 90-100=5
When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.