Luxury Consumers and Consumption Behaviour in Experiential Luxury (5 cr)

Code: SER020AS3AE-3003

Basic information of implementation

Timing
23.03.2026 - 15.05.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Porvoo Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
RESTO Hospitality and Tourism Management
Teachers
Mona Eskola
Groups
CONTACT
Contact implementation
REE4PC1
Sustainable Tourism and Event Management, 4th semester, Porvoo
RE4PC1
Restonomi, päivä, 4. lukukausi, Porvoo, ryhmä 1
EXCH
EXCH Exchange students
Course
SER020AS3AE

Evaluation scale

H-5

Intro

“Luxury, to me, is not about buying expensive things; it´s about living in a way where you appreciate things.”- Oscar de la Renta, fashion designer
Contemporary luxury consumers are a diverse group with unique needs and desires. This course will explore the world of luxury experiences and consumption among ultra-high-net-worth individuals to everyday consumption. You’ll learn what luxury means to different people, why they crave luxury, and how to market to this discerning audience. Whether you’re aspiring to work in the luxury industry or simply want to understand luxury consumption, this course is essential to you.

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