Luxury Consumers and Consumption Behaviour in Experiential Luxury (5 cr)

Code: SER020AS3AE-3002

Basic information of implementation


Timing
12.01.2026 - 13.03.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Haaga Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
RESTO Hospitality and Tourism Management
Teachers
Mona Eskola
Groups
RE4HA3
Restonomi, päivä, 4. lukukausi, Haaga, ryhmä 3
CONTACT
Contact implementation
Course
SER020AS3AE

Evaluation scale

H-5

Intro

“Luxury, to me, is not about buying expensive things; it´s about living in a way where you appreciate things.”- Oscar de la Renta, fashion designer
Contemporary luxury consumers are a diverse group with unique needs and desires. This course will explore the world of luxury experiences and consumption among ultra-high-net-worth individuals to everyday consumption. You’ll learn what luxury means to different people, why they crave luxury, and how to market to this discerning audience. Whether you’re aspiring to work in the luxury industry or simply want to understand luxury consumption, this course is essential to you.

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