Luxury Consumers and Consumption Behaviour in Experiential Luxury (5cr)

Code: SER020AS3AE-3002

Basic information of implementation

Timing: 12.01.2026 - 13.03.2026; The implementation has not yet started.

ECTS Credits: 5 cr

Campus: Haaga Campus

Teaching languages: English

Seats: 15 - 45

Degree programmes: RESTO Hospitality and Tourism Management

Teachers: Mona Eskola

Groups: RE4HA3
Restonomi, päivä, 4. lukukausi, Haaga, ryhmä 3; CONTACT
Contact implementation

Course: SER020AS3AE

Evaluation scale

H-5

Schedule

12.1.2026 - 13.3.2026 Daytime contact teaching. More specific dates will be announced as the course is published.

Intro

“Luxury, to me, is not about buying expensive things; it´s about living in a way where you appreciate things.”- Oscar de la Renta, fashion designer
Contemporary luxury consumers are a diverse group with unique needs and desires. This course will explore the world of luxury experiences and consumption among ultra-high-net-worth individuals to everyday consumption. You’ll learn what luxury means to different people, why they crave luxury, and how to market to this discerning audience. Whether you’re aspiring to work in the luxury industry or simply want to understand luxury consumption, this course is essential to you.

Materials

Presented in course's Moodle platform.

Teaching methods and instruction

Contact, daytime teaching

Working life connections

The course is implemented in connection with working life as applicable.

Exam dates and re-exam possibilities

The course includes mandatory assignments and a quiz at the end of the course that partially contributes to the grade. In case of a failed result, the quiz test may be attended once during the course.

Internationality

The course is implemented in a close relationship within international domain.

Completion alternatives

For DEMO inquiries please contact the teacher

Learning assignments

Individual and group work and a quiz test at the end of the course.

Assessment methods

Grading 0 -5