Service Design and Co-Innovation (5 cr)
Code: SER020AS2AE-3011
Basic information of implementation
- Timing
- 01.01.2026 - 31.07.2026
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Mondragon
- Teaching languages
- English
- Seats
- 5 - 25
- Degree programmes
- INTBBA International Business
- Teachers
- Sari Haavisto
- Diego Hernández Campos
- Groups
-
CONTACTContact implementation
-
INTBBA23SMONInternational Business, Mondragon, Autumn 2023
- Course
- SER020AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Virtual, Contact, Blended, Studification
If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.
Intro
In developed economies today, services comprise most business activity, so understanding them is crucial. Through the process of design thinking and co-innovation, customer needs can be better understood to improve and/or create new business opportunities. The course provides comprehensive coverage of the concepts and tools used in service design as well as an understanding of services marketing. Additionally, the process of new product development through customer insights and co-innovation will be covered.
Materials
Wirtz, J. & Lovelock, C. (2017). Introduction to Services Marketing. Pearson.
Lecture materials, articles, cases, video clips, etc.