Customer Experience Designer - Super Experience Challenge (10 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

a. Contact / Blended
Depending on the implementation, learning takes place for example, in intercampus camps, workshops, project work, independent studies, teamwork, and peer-to-peer learning. The assessment of one’s own learning.

b. Recognizing prior learning (RPL) and educationalization
If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through RPL. More information and instructions for recognizing prior learning (RPL) and educationalization are available on Peppi.

Intro

In this course, you will have an opportunity to work with real companies and participate the development projects they offer. You will work as consultants in close collaboration with company representatives and develop solutions that truly enchased the target group. You will gain valuable experience of acting according to the needs of the target group. This course will require a hard-working attitude and good team working skills. The facilitators team will support, mentor and coach you and your team during the learning journey.

Materials

Books and articles on the content topics, companies’ web-portals, industry related reports and statistics, and different kinds of development tools.

Teaching methods and instruction

Depending on the implementation, learning takes place for example in intercampus camps, workshops, project work, independent studies, teamwork and peer-to-peer learning. The assessment of one’s own learning.

Working life connections

Students will participate in learning activities that involve selected partner organisations or community members.

Exam dates and re-exam possibilities

n/a

Internationality

This course fosters the development of an international mindset by incorporating international elements and examples into the learning content. The facilitators use instructional methods that are appropriate for culturally diverse participants. Lessons are conducted in English, and the readings include international resources. The learning activities are also done in English, and they encourage participants to explore and reflect on glocal issues and perspectives whilst contributing to intercultural competence.

Learning assignments

The main idea is learning to create Super Experiences, which truly enhance the customer engagement. The professional profile of an experience designer needs specific competences, which in this entity are:
• Empathy is about the ability of truly and deeply understanding the life, needs and desires of a customer. It is also measured through teamwork skills: how well do the teams and the individuals enhance each other's strengths and respect each other's differences.
• Sense-making is about the rationality, profitability and do-ability but also about the meaningfulness of the actions, ideas and concepts created by the teams.
• Curiosity measures the initiative and fearlessness of the designer. It is about approaching people and challenges with an open and accepting mindset. Curiosity is also about daring to see and try unconventional and unexpected solutions.
• Volition is about actually getting things done. It is about taking control of the task and not waiting for orders.
• WOW-ness is a key competence of an experience designer. Ability to create something for customers that really affects their feelings.

Assessment methods

* Passed course is assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5.