Experiential Marketing (5 cr)

Code: SER017AS3AE-3003

Basic information of implementation


Enrollment
02.06.2025 - 17.10.2025
Enrollment for the implementation has begun.
Timing
20.10.2025 - 12.12.2025
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Haaga Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
EXPER Hospitality and Tourism Experience Management
Teachers
Pasi Tuominen
Groups
CONTACT
Contact implementation
REE5HA1
Hospitality and Tourism Experience Management, 5th semester, Haaga
Course
SER017AS3AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

The learning style of this course can be reached in following ways:
1. Lectures and related assignments
2. Group work on given project
3. Independent work
4. Active participation in discussions .
If you already know the contents of this course, you can show your skills. Ask the teacher of the course for more information. For more information on identifying competencies: https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study

Intro

The course is designed for those wanting to learn the science and art of experiential marketing and explore the way to bring brand’s story and message to life. If you take this course you will deep dive into the principles of experiential marketing through case studies as well as get familiar with theories and tools. You will put the lessons into practice by writing your own creative plan for an experiential activation.

Materials

All materials will be provided in Moodle.

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