Experiential Marketing (5 cr)
Code: SER017AS3AE-3002
Basic information of implementation
- Enrollment
- 02.01.2025 - 21.03.2025
- Enrolment for the implementation has ended.
- Timing
- 24.03.2025 - 16.05.2025
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- EXPER Hospitality and Tourism Experience Management
- Teachers
- Joel Pakalén
- Groups
-
CONTACTContact implementation
-
REE5HA1Hospitality and Tourism Experience Management, 5th semester, Haaga
- Course
- SER017AS3AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
The learning style of this course can be reached in following ways:
1. Lectures and related assignments
2. Group work on given project
3. Independent work
4. Active participation in discussions .
If you already know the contents of this course, you can show your skills. Ask the teacher of the course for more information. For more information on identifying competencies: https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study
Intro
The course is designed for those wanting to learn the science and art of experiential marketing and explore the way to bring brand’s story and message to life. If you take this course you will deep dive into the principles of experiential marketing through case studies as well as get familiar with theories and tools. You will put the lessons into practice by writing your own creative plan for an experiential activation.
Materials
All materials will be provided in Moodle.