Customer Experience Designer - Tutorial (10 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

a. Contact / Blended

Depending on the implementation, learning takes place for example, in intercampus camps, workshops, project work, independent studies, teamwork, and peer-to-peer learning. The assessment of one’s own learning.

b. Recognizing prior learning (RPL) and educationalization

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through RPL. More information and instructions for recognizing prior learning (RPL) and educationalization are available on Peppi/Mynet.

Intro

Join a truly memorable adventure and apply to the famous Experience Designer specialization which includes three courses (Tutorial, Super Experience Challenge and the Final Boss Battle, 30 ects). The courses mentioned are closely connected with each other and have to be executed as a package in the given order. The main goal of these specialization courses is to create Super Experiences, which enhance customer experience and engagement. Your learning journey goes towards the professional profile of an Experience Designer what needs specific competences such as volition, empathy, sense-making, WOW-ness, and curiosity. This specialization will require a hard-working attitude and good team working skills. The teacher team will support, mentor and coach you and your team during the learning journey.

Materials

Books and articles on the content topics, companies’ web-portals, industry related reports and statistics, and different kinds of development tools.

Teaching methods and instruction

Depending on the implementation, learning takes place for example in intercampus camps, workshops, project work, independent studies, teamwork and peer-to-peer learning. The assessment of one’s own learning.

Learning assignments

The main idea is learn to create Super Experiences, which truly enhance the customer engagement. The professional profile of an experience designer needs specific competences, which in this entity are

• Empathy
Empathy is about the ability of truly and deeply understanding the life, needs and desires of a customer. It is also measured through teamwork skills: how well do the teams and the individuals enhance each other's strengths and respect each other's differences.

• Sense-making
Sense-making is about the rationality, profitability and doability but also about the meaningfulness of the actions, ideas and concepts created by the teams.

• Curiosity
Curiosity measures the initiative and fearlessness of the designer. It is about approaching people and challenges with an open and accepting mindset. Curiosity is also about daring to see and try unconventional and unexpected solutions.

• Volition is about actually getting things done. It is about taking control of the task and not waiting for orders.

• WOW-ness is a key competence of an experience designer. Ability to create something for customers that really affects their feelings

Assessment methods

Passed course is assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5