Experience Management and Imagineering (5 cr)

Code: SER016AS3AE-3003

Basic information of implementation

Enrollment: 02.06.2025 - 17.10.2025; Enrollment for the implementation has begun.

Timing: 20.10.2025 - 12.12.2025; The implementation has not yet started.

ECTS Credits: 5 cr

Campus: Haaga Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: EXPER Hospitality and Tourism Experience Management

Teachers: Joel Pakalén; Violeta Salonen

Groups: CONTACT
Contact implementation; REE5HA1
Hospitality and Tourism Experience Management, 5th semester, Haaga

Course: SER016AS3AE

Evaluation scale

H-5

Schedule

Will be informed in the beginning of studies.

Implementation methods, demonstration and Work&Study

The learning style of this course can be reached in following ways:
1. Lectures and related assignments
2. Group work on given project
3. Independent work
4. Active participation in discussions .
If you already know the contents of this course, you can show your skills. Ask the teacher of the course for more information. For more information on identifying competencies: https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study

Intro

This course is for all aspiring managers of experiences. During the course you will learn to develop imaginative, authentic and above all seamless customer journeys. You will be given ideas for managing complex host-guest interactions and in particular proactively deal with difficult customer encounters and situations when things go wrong.

Materials

All materials will be provided in Moodle.

Teaching methods and instruction

Implementation: Contact
Contact classes, individual study and learning cases.

Working life connections

Professional technologies.
Guest lectures.

Exam dates and re-exam possibilities