Digital Experience Design (5 cr)

Code: SER012AS3AE-3001

Basic information of implementation

Enrollment: 02.01.2023 - 13.01.2023; Enrolment for the implementation has ended.

Timing: 16.01.2023 - 19.05.2023; Implementation has ended.

ECTS Credits: 5 cr

Campus: Porvoo Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: TEMPO Degree Programme in Tourism Event and Management

Teachers: Annika Konttinen; Anu Seppänen

Groups: PO5
Porvoo Advanced Studies; 02HAAGAVV
02HAAGAVV Haagan vapaasti valittavat; VIRTUAL
Virtual implementation; EXCH
EXCH Exchange students

Course: SER012AS3AE

Evaluation scale

H-5

Schedule

Week 3 Study the course description and contents.

Week 4 Experience Economy - understanding the basics of the Experience Economy framework.

Week 5 Experience Economy - elements of experiences.

Week 6 Experience Economy - experience trends.

Week 7 Experience Economy - target market.

Week 8 Intensive week.

Week 9 Experience Economy - finalising the assignment. Deadline Part 1.

Week 10 Digital tools for creating experiences.

Week 11 Examples of digital experiences.

Week 12 Intensive week.

Week 13 Development process of the digital experience.

Week 14 Description of the digital experience.

Week 15 Digital tools and development of experiences - finalising the assignment. Deadline Part 2.

Week 16 Marketing plan for the digital experience.

Week 17 Marketing plan for the digital experience.

Week 18 Marketing plan for the digital experience- finalising the assignment. Deadline Part 3.

Week 19 Deadline for the post-assignment.

Week 20 Official course feedback.

Implementation methods, demonstration and Work&Study

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.
Part 1: Video OR report 40%
Part 2: Visual presentation 60%

Intro

During this course, you can put your creativity into action! You will become familiar with the latest consumer trends, experience creation process and tools for digital experience design. You will learn to create immersive and compelling digital experiences for your target market and plan marketing activities to reach your customers in an effective way. This module will enhance your competences in creativity, communication as well as future orientation and design thinking.

Learning assignments

Part 1: Experience Economy (40 % = 2 cr)

• Experience Economy and elements of experiences

• Digital experience trends

• Target market

Part 2: Digital tools and development of experiences (40 %= 2 cr)

• Digital tools for creating experiences

• Digital experience development process

• Product description

Part 3: Marketing plan for the digital experience (20 % = 1 cr)

• Marketing plan for the digital experience