Data-Driven Marketing and Sales Analytics (5 cr)

Code: SAL702AS3YE-3001

Basic information of implementation

Timing
23.03.2026 - 15.05.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
61 - 150
Degree programmes
LUJOM Degree Programme in Business Development and Leadership
Teachers
Juhana Isohanni
Groups
YAMK2MSC
Markkinoinnin, myynnin ja viestinnän integroitu johtaminen, lukukausi 2
MASALE
Leading Sales and Customer Experience, Masters, Pasila
MACOMF
Viestinnän ja markkinoinnin johtaminen, masterit, Pasila
VIRTUAL
Virtual implementation
MACOME
Communication and Marketing Management, master, Pasila
EXCH
EXCH Exchange students
MASALF
Myynnin ja asiakaskokemuksen johtaminen, masterit, Pasila
Course
SAL702AS3YE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Virtual

Intro

The ability to leverage data for marketing and sales decision-making is essential for gaining a competitive advantage in today’s digital business environment. This course explores the principles of data-driven marketing and sales analytics, focusing on data collection, customer segmentation, predictive analytics, and performance measurement. Through theoretical insights and applied learning, students will develop the analytical skills needed to translate data into actionable marketing and sales strategies.

This course examines modern analytics tools and frameworks, emphasizing the role of data in optimizing customer engagement and improving business performance. Students will learn how to use key metrics, predictive models, and visualization techniques to evaluate campaign success and drive sales growth.

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