Data-Driven Marketing and Sales Analytics (5 cr)
Code: SAL702AS3YE-3001
Basic information of implementation
- Timing
- 23.03.2026 - 15.05.2026
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 61 - 150
- Degree programmes
- LUJOM Degree Programme in Business Development and Leadership
- Teachers
- Juhana Isohanni
- Groups
-
VIRTUALVirtual implementation
-
EXCHEXCH Exchange students
- Course
- SAL702AS3YE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Virtual
Intro
The ability to leverage data for marketing and sales decision-making is essential for gaining a competitive advantage in today’s digital business environment. This course explores the principles of data-driven marketing and sales analytics, focusing on data collection, customer segmentation, predictive analytics, and performance measurement. Through theoretical insights and applied learning, students will develop the analytical skills needed to translate data into actionable marketing and sales strategies.
This course examines modern analytics tools and frameworks, emphasizing the role of data in optimizing customer engagement and improving business performance. Students will learn how to use key metrics, predictive models, and visualization techniques to evaluate campaign success and drive sales growth.