Online Store as Sales Channel (5 cr)

Code: SAL4HM104-3008

Basic information of implementation


Enrollment
12.06.2023 - 18.08.2023
Enrolment for the implementation has ended.
Timing
21.08.2023 - 13.10.2023
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
31 - 50
Degree programmes
ATBUM Degree Programme in Aviation and Tourism Business
LEBUM Degree Programme in Leading Business Transformation
BUTEM Degree Programme in Business Technologies
Teachers
Marko Mäki
Groups
MASALE
Leading Sales and Customer Experience, Masters, Pasila
EVENING
Evening implementation
CONTACT
Contact implementation
BLENDED
Blended implementation
EXCH
EXCH Exchange students
Course
SAL4HM104

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Depending on the implementation, learning takes place in contact lessons, as independent studies, teamwork and/or online studies. The course includes the assessment of one’s own learning.


Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Materials

Will be announced latter

Teaching methods and instruction

Online store as sales channel course contains e-com related topics like market analysis in digital domain, building and running an online store and customer acquisition.

We will meet two times in person, 24.8. and14.9. 2023 at Pasila campus, other classes will be held through Zoom. The course consists of a project (individual or group) and conceptual assignment.

Learning assignments

1. Online store project (individual or group); a plan to set up an online store.
2. Conceptual assignment; an detailed analysis of e-com related topic of your choice (like softwares, marketing, operative issues; logistics, payment method etc., international e-com expansion).

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