Online Store as Sales Channel (5 cr)
Code: SAL4HM104-3008
Basic information of implementation
- Enrollment
- 12.06.2023 - 18.08.2023
- Enrolment for the implementation has ended.
- Timing
- 21.08.2023 - 13.10.2023
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 31 - 50
- Degree programmes
- ATBUM Degree Programme in Aviation and Tourism Business
- LEBUM Degree Programme in Leading Business Transformation
- BUTEM Degree Programme in Business Technologies
- Teachers
- Marko Mäki
- Groups
-
MASALELeading Sales and Customer Experience, Masters, Pasila
-
EVENINGEvening implementation
-
CONTACTContact implementation
-
BLENDEDBlended implementation
-
EXCHEXCH Exchange students
- Course
- SAL4HM104
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Depending on the implementation, learning takes place in contact lessons, as independent studies, teamwork and/or online studies. The course includes the assessment of one’s own learning.
Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"
Materials
Will be announced latter
Teaching methods and instruction
Online store as sales channel course contains e-com related topics like market analysis in digital domain, building and running an online store and customer acquisition.
We will meet two times in person, 24.8. and14.9. 2023 at Pasila campus, other classes will be held through Zoom. The course consists of a project (individual or group) and conceptual assignment.
Learning assignments
1. Online store project (individual or group); a plan to set up an online store.
2. Conceptual assignment; an detailed analysis of e-com related topic of your choice (like softwares, marketing, operative issues; logistics, payment method etc., international e-com expansion).